In this episode of Chat With Sean, I’m joined by Dawn Anderson, Managing Director at Bertey SEO Consultancy and one of the most respected voices in the SEO industry.

We look into the evolution of search, particularly with AI's growing role in shaping the future of SEO. From recursive language models to the changing landscape of search engines, we discuss how these new technologies impact organic search strategies, content creation, and SEO at scale.

Dawn explains why understanding search engines as “pattern recognition” systems is crucial, the role of schema in modern SEO, and why businesses must stay ahead of the technical curve when managing bots and crawling issues. We also explore how AI search is reshaping brand visibility, content effectiveness, and SEO practices moving into 2026.

Topics covered include:

- The rise of recursive language models and their implications for SEO

- How AI and context graphs will reshape search

- The future of structured data and schema in AI-powered search

- Managing content freshness in an AI-driven world

- Best practices for managing bots and AI crawlers

- Why SEO is evolving into a more awareness-driven channel

- Predictions for SEO in 2026 and beyond

Connect With Dawn: https://www.linkedin.com/in/msdawnanderson/