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This week on Outside Insights, I sit down with Logan Herring, the CEO of The WRK Group, to talk about how he has spent the last decade completely transforming community revitalization in Wilmington, Delaware.

Logan challenges the traditional nonprofit model, arguing that social impact organizations should be run with the exact same professional infrastructure and financial discipline as top for-profit corporations. From turning around a failing community center to spearheading a massive 800-unit mixed-income housing development, Logan shares his exact blueprint for scaling with purpose.

In this conversation, we get into:

• Why the nonprofit label is an operational disadvantage for social change.
• How to build a high-performance culture that balances deep passion with absolute professionalism.
• The strategy behind hiring for tomorrow instead of playing catch-up today.
• Mental Health Mondays and sustaining executive leadership at a high pace.
• The upcoming Purpose Built Communities Conference in Wilmington.

Connect with Logan: theworkgroup.org

Books Mentioned

• JUMP: My Secret Journey from the Streets to the Boardroom by Steve Perry and Rocco Staino (Foreword by Logan Herring)

P.S. Logan challenges every leader to practice the power of proximity. Urgency does not come from a corporate boardroom; it comes from being close to the people you serve.

If this conversation resonates, forward it to a friend or colleague. Insight is meant to be shared.