Can you communicate alcohol free postively? With Louise Fitzpatrick from Heineken
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Can you communicate alcohol free postively? With Louise Fitzpatrick from Heineken
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Louise Fitzpatrick is the Strategic Growth Manager for HEINEKEN Globally. Her focus is on growth opportunities in LoNo and Beyond Beer and she shares the work they have been doing to communicate the future of low and alcohol-free options.
Note: this presentation had videos which you cannot hear on the recording - so we have taken the gaps out and put the videos on the LLAF Virtual conference webiste.
This podcast is recorded live at the No, Low and Mid-Strength Summits in London and Amsterdam - to see the full programme and slides that accompany some of these talks go here
Join us at the No Low & Mid-Strength Summit 2026
London | 6-7 October 2026
For tickets go here.
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