• Can Vodka Help Curb the Climate Crisis?

  • Jun 30 2023
  • Length: 41 mins
  • Podcast
Can Vodka Help Curb the Climate Crisis? cover art

Can Vodka Help Curb the Climate Crisis?

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  • Summary

  • Suvi Reinikkala, Marketing Director, led the global launch of Koskenkorva Vodka 'Climate Action' - the World's first vodka made entirely with regeneratively farmed barley. Suvi shares the fascinating story of how a small Finnish village is fighting the climate crisis by making vodka. 


    Host: Christian Budtz


    Short cuts: 

    04:15  The cultural connection between Finland and vodka

    06:00  The story of Koskenkorva Vodka

    12:00  The 'Drink Sustainably' brand platform 

    17:30  Unpacking the impact of regenerative farming 

    21:30  How to make sustainability entertaining

    24:30  From brand idea to real business transformation

    30:45  Tracking impact

    33:00  The path to commercial sustainability

    36:00  The future role for marketing, innovation and brands 
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