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Call To Action

Call To Action

By: Giles Edwards
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Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with.

It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite.

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Episodes
  • 175: Allyson June Smith on why funny has never mattered more
    Jul 17 2026

    This week we tried unsuccessfully to put a bucket hat on a moose (three people were killed) all in order to create a Canadian/Manc symbol powerful enough to lure in Commonwealth comic queen, Allyson June Smith.

    Hailing from the land of Mounties and saying ‘eh?’, Allyson now resides in Manchester, a base from which she has built one of the busiest and most eclectic careers in comedy.

    As well as serving up scoopfuls of her nervelessly candid humour through her own stand-up shows, she’s also toured the country as a warm up act (laugh lubricant?) for some of the biggest names in the funny business.

    She’s also all over the media landscape like bear on hiker, appearing regularly on tv, radio and her two own excellent podcasts - Women Talking Bollocks (funny) and Horror Motel (terrifying).

    In a chat where Giles struggles to conceal the fact that the only Canadian he truly trusts is Celine Dion, we skate through everything from the pressures of comedy content creation to the subtleties of winning over different kinds of audience - all before she disappears back on the road for Allyson Wonderland, her current UK tour.

    Follow Allyson on Instagram

    This episode is proudly dedicated to Joan Rivers.

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    Timestamps

    03:35 - From Acting Dreams to Stand-Up Comedy
    06:42 - Glasses On or Off?
    14:02 - The Secret Society of Stand-Up
    20:58 - Cultural Influences: Growing Up Canadian
    24:24 - North vs South: Finding Your Comedy Audience
    26:20 - What Actually Makes Something Funny?
    31:01 - The Power of Humour in Dark Times
    36:06 - Two Very Different Podcasts
    41:07 - Horror Films and Comedy: More in Common Than You Think


    Allyson’s book recommendations are:

    Siddhartha by Hermann Hesse

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    52 mins
  • 174: Oli Barrett on making the connections that matter most
    Mar 27 2026

    This week we spent all our time pressing the flesh (until finding out we’d misunderstood what that means and getting very firmly asked to leave Subway) all in order to win the approval of this week’s guest, the master networker Oli Barrett MBE.

    Blessed with the ability to bring together the right people with the right ideas at the right time, Oli has built a reputation for being the nation’s ultimate connector. But, being a fine fellow as well as a canny-business operator, he has used his powers for good – forming remarkable social change initiatives like ‘Tenner’, the UK’s largest schools entrepreneurship competition and ‘Turn On The Subtitles’, a global children’s literacy campaign.

    Deftly uniting the worlds of entrepreneurship, innovation, education and social impact, Oli has been rightly lauded and awarded for his considerable efforts – bagging, among other accolades, the title of ‘Most Connected Man in Britain’ from Wired and a place in GQs ‘Top 100 connected figures’. Plus there’s the small matter of being awarded an actual MBE from the actual Queen who, we assume, Oli was able to successfully introduce to an off-the-grid artisan driving-goggle manufacturer based in the Peak District.

    In a chat where Oli reveals the magic behind all his connective conjury, we ponder everything from the value of active learning to the magnetic powers of a well-built network.

    Follow Oli on LinkedIn

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    Timestamps

    02:27 – Quick Fire Questions
    05:18 – The Zigzag Journey: Dropping Out and Moving On
    11:04 – Disney World vs. Lecture Halls: The Awakening
    12:01 – Networking: Chance Encounters vs Intentional Connections
    14:40 – The First Business: Amazing You
    18:05 – The £10 Challenge That Took Off
    24:22 – The Power of Defaults: Small Changes, Big Impact
    26:04 – Permission to Create: The Entrepreneurial Mindset
    30:08 – Connecting the Dots: How to Build Real Networks
    35:45 – The Art of Introduction: What Actually Makes It Work

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    Oli’s book recommendations are:

    How to Win Friends and Influence People by Dale Carnegie
    The Tipping Point by Malcolm Gladwell
    Reflections on Success by Martyn Lewis
    The Ride of a Lifetime by Robert Iger

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    Show More Show Less
    56 mins
  • 173: Paul McVeigh on football, psychology and leading without ego
    Feb 27 2026

    This week we tried (unsuccessfully, messily, hauntingly) to mate a canary with a cockerel – all in a bid to impress our guest, former Norwich and Tottenham footballer, turned performance psychologist, Paul McVeigh.

    Having played more than 270 professional games, as well as earning 20 caps for Northern Ireland, Paul kicked ball with and against some legendary players, earning a few trophies, a few promotions and, perhaps the ultimate honour, his own song.

    But rather than go off and do the sort of generic post-playing jobs many ex-pros go for (like moaning about stuff on the tv. Or moaning about stuff on the radio. Or moaning about stuff on a podcast etc.) Paul has bottled up all his remarkable experiences in sport and used them to help all kinds of leaders to perform when it matters most.

    As a highly respected performance psychologist, Paul has built a super-successful second career out of helping to dismantle the old narratives about shouty, macho, ego-driven leadership, through his coaching and his two excellent books: ‘The Stupid Footballer is Dead’ and ‘It’s Not About You: The Psychology of Leadership.

    In a chat where Giles tries really, really hard not to dribble ‘Spurs’ all over the conversation, we ponder the most common mistakes, and misunderstanding, when it comes to ‘being the boss’, and some of the most influential sporting figures who inspired Paul’s philosophies on leadership.

    This episode is proudly dedicated to Paul’s Aunt Jean – proof that it’s never too late to reinvent yourself and that anything is possible.

    Follow Paul on LinkedIn

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    Timestamps

    1:32 – Quick Fire Questions
    5:37 – Leaving Belfast for Tottenham Hotspur
    10:05 – Inside a High-Performance Environment
    16:03 – Leadership Styles in Football
    19:12 – It’s Not About You and Modern Leadership
    24:21 – Leadership Beyond Football
    27:25 – Humility and Misconceptions About Leadership
    33:18 – Ahead-of-the-Curve Professional Habits
    39:58 – Transformational Habits That Stick
    42:52 – Advice to His Younger Self

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    Paul’s book recommendations are:

    Awaken The Giant Within by Anthony Robbins
    Money Master the Game by Anthony Robbins

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    Show More Show Less
    53 mins
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