GenLogs operates a nationwide network of cameras that captures the movement of trucks and commercial vehicles across America. Collecting over 15 million images daily, GenLogs applies artificial intelligence to transform raw visual data into powerful intelligence about the trucking supply chain. The result is the Truck Intelligence™ platform, a single source of truth that answers the questions every stakeholder in freight needs answered: Who is real? Who is running the right lanes, with the right equipment? Who can be trusted?

By exposing bad actors and elevating the carriers who do things right, GenLogs serves logistics service providers, freight brokers, carriers, shippers, insurers, and public sector partners alike, all united by the same need for reliable, verifiable ground truth. That shared need drives GenLogs' core mission: building unbreakable supply chains to make our world safer and stronger.

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Leads the organization with energy and uses transparent communication, an open mind, and a collaborative approach to build corporate growth, employee and client satisfaction, industry innovation, and exceptional product and service delivery.

These six defining moments have shaped my career.

1. Third Culture KidGrowing up overseas in 8 different countries during the first 18 years of my life is a significant contributor to who I am today. It was an enriching but challenging experience. There is an incredible amount of stress during a critical time of one's development that builds strong leadership, great communication, tolerance, understanding, and an open mind.

2. Self-EmployedFrom 1999-2003 my earnings were 100% comission-based. I had a passion and love for Cutco and it's guarantee. It was a numbers game which required a strong work ethic. With a personal need for recognition, feedback, and belonging this experience offered all of those and led me to ultimately running my own office/franchise with a team of over 100.

3. Growth and DeliveryI learned that successful retention of clients starts with the initial contact by business development and continues throughout the lifetime of the relationship which is carried on through service delivery. Focusing on customer service when setting fulfilling expectations, while offering true business value, is key to maintaining and growing a client base.

4. My SonBorn in 2015, Dean is my world. It's cliché, but having my son brought a greater sense of purpose and fullness to my life. It has forced me to hone in my morals, values, and marriage. My thirst for knowledge is greater than ever and with a stronger passion to make the world a better place, I now work twice as hard to accomplish that. More easily done when my heart has multiplied in size.

5. Family Health IssuesI recently experienced the fear of losing a sick parent while struggling with postpartum during a critical time professionally. As I started Amivero, I was driven to build an inclusive and empathetic company. Building relationships based on trust and commitment to each other's success helps us be more understanding and adaptable to the needs of "work" or "life" within everyone's lives.

6. Starting AmiveroIn late 2018 there came a point when I had the confidence in myself and knew I could make a real contribution to the community. I'm building an organization where I would be proud for my son to work, a place for like-minded but different people to come together and learn from each other while making a difference, having fun, and building lasting and true friendships.

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As Stein Sperling’s commitment to strategic growth and business innovation continues to evolve, we are proud to announce the recent appointment of Tara C. Mobley as the first Chief Executive Officer of our firm. Tara brings extensive leadership experience to Stein Sperling, most recently serving as Chief Executive Officer at Knox McLaughlin Gornall & Sennett, P.C.
This newly created position was designed to ensure that the firm continues to serve clients across its comprehensive practice areas with advanced business solutions and groundbreaking results. Tara’s experience coupled with her considerable achievements make her a perfect fit for this role.
According to Jeff Schwaber, Stein Sperling Managing Partner, “Tara’s proven track record in organizational development and strategic vision makes her the ideal leader to take the reigns as Stein Sperling’s first CEO. We are very excited about the talent we have on board and the future we are building together. We look forward to having Tara guide us forward.”
Guiding organizations is nothing new to Tara. Throughout her career, Tara has built efficient, profitable systems across all operational sectors. She has deep experience in financial, human resources, and operations management across banking, manufacturing, technology, public accounting, and professional services.
Outside of work Tara is a committed community leader; she has held multiple leadership roles in nonprofit organizations benefiting women and children, advancing community development, and supporting local advocacy efforts. Tara also served as a governor-appointed member of the Pennsylvania Judicial Conduct Board, reinforcing her commitment to ethical oversight.
Driven by her desire to serve in her community, Tara, in her own words says, “Across my career and community service, my focus has remained constant, building strong, resilient organizations that achieve meaningful results and deliver lasting value to clients and the community.”
Whether she’s leading an organization toward sustainable profitability and growth, or serving in her local community, Tara has a proven track record of being an exceptional leader.

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