What if the secret to building a thriving business wasn't just making more money—but making a meaningful difference?

In this heartfelt episode of the CEO Glow Show, host Sheila Bella, founder of Pretty Rich Bosses, sits down with Skylar Edmiston, founder of Face the Fight, an oncology-trained esthetician who has built a nonprofit spa that changes lives. Skylar shares how personal loss inspired her to create a business where 20% of every paid service funds free skincare treatments for cancer patients.

Together, Sheila and Skylar explore what it really means to lead with purpose, serve people authentically, and grow a profitable beauty business without sacrificing your values. They also discuss how genuine connection—not pressure or sales tactics—became the foundation of Skylar's business growth after joining Pretty Rich Bosses.

If you've ever wondered whether you can build a business that creates both income and impact, this conversation will remind you that the two are not only compatible—they're incredibly powerful together.

Whether you're a beauty entrepreneur, esthetician, salon owner, or service provider, this episode will encourage you to build something bigger than yourself.

1. Purpose creates lasting profit.
   Businesses built around serving others often create stronger client loyalty and deeper fulfillment.

2. Authenticity always outperforms a manufactured brand.
   People connect with real people—not perfectly curated personas.

3. Great sales begin with genuine listening.
   The best consultations focus on understanding someone's goals before offering solutions.

4. Systems create freedom.
   Organization, consistency, and personalized marketing can transform a business from struggling to booked weeks in advance.

5. Impact and income are not opposites.
   You don't have to choose between making a difference and making money—you can intentionally build both.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What if the client you love the most… is quietly costing you the most money?

In this eye-opening episode of the CEO Glow Show, Sheila Bella breaks down one of the biggest hidden money leaks in the beauty industry: the "nice client."

You know the one.
She's easygoing.
She trusts you.
She never complains.
She says "whatever works for you."

And because she feels emotionally safe, you unconsciously start bending your boundaries, undercharging, extending time, skipping price increases, and quietly discounting your business without realizing it.

This episode isn't about becoming cold or transactional. It's about understanding the difference between a nice client and a profitable client—and why structure, policies, and pricing systems matter more than your emotions.

If you've ever stayed underpaid because someone was "so sweet," this episode is going to completely change the way you think about boundaries, pricing, and profitability.

Because loving your clients and charging properly were always allowed to exist in the same sentence.

1. Your nicest clients may be your biggest money leak.
   Emotional comfort often causes business owners to quietly overgive.

2. You're not pricing clients—you're pricing comfort.
   Many beauty pros lower boundaries for clients who feel emotionally "easy."

3. Nice does not automatically mean profitable.
   A pleasant client can still quietly cost you time, money, and scope creep.

4. Strong businesses rely on structure, not personality.
   Boundaries should live in policies, systems, and pricing—not moods or emotions.

5. You can adore clients and still charge properly.
   Profitability and kindness are not mutually exclusive.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What happens when a beauty entrepreneur creates an incredible product… but doesn't yet have the systems to scale it?

In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at 2025 LashCon, Sheila Bella sits down with Jessi, founder of G & E Spa Essentials, a clean skincare and wellness brand born from one mother's determination to help her daughter's health and sensitive skin. What started as homemade bath bombs in the basement has now grown into a business that produces over 200 products with a manufacturing warehouse and storefront. But now after committing to being an entrepreneur full time, Jessi is ready to level up!

She's looking for more reach, automation, scalability, and ultimately, enough income to retire her husband from teaching.

In under 20 minutes, Sheila breaks down the exact strategy Jessi needs to scale from word-of-mouth growth into a true million-dollar brand using visibility, paid ads, funnels, email marketing, and automation.

This episode is a masterclass on what actually creates sustainable growth in today's beauty industry. Because amazing products alone don't scale businesses. Systems do.

Check out G& E Spa Essentials at: gandespaessentials.com

1. Every business has 3 machines: visibility, booking, and product fulfillment.
   If one machine is weak, growth slows down.

2. Organic content builds trust. Paid ads create reach.
   You need both working together to scale effectively.

3. Good products are not enough anymore.
   Visibility and automation are what turn products into brands.

4. Funnels and email marketing build long-term revenue.
   Capturing leads allows businesses to stay top of mind automatically.

5. Scaling requires professionals, not guesswork.
   Ads, automation, and systems work best when handled strategically.

You don't need more effort—you need better strategy.
Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |