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Buyer Behaviors

By: Margaret Dron
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  • Summary

  • After 22 years of implementing strategies and frameworks that inspire people to buy use, and stick with products, here’s what I know: 1. There’s >120 academically and industry proven methods to influence buying decisions. 2. One post can’t summarize them all, so let’s have some fun… 3. I'm going to start sharing these marketing psychology tips in a bite-size format. Curious? Follow along and join the conversation P.S. If you're reading this, let's connect :)
    Margaret Dron
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Episodes
  • One weird trick that attracts more $$$ per customer

    One weird trick that attracts more $$$ per customer
    Sep 3 2022

    3 words: Influenced perception biases.

    Technically known as a cognitive bias, but it’s friends just call it Anchoring. 😉

    Learn why and how some companies use Anchoring to help either minimize the perceived cost or maximizing the perceived value.

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    2 mins
Marketing Economics
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