Tammy Lisi, affectionately known as The Unicorn Chemist, joins Jamie Seeker to share her unconventional journey from chemistry intern to neurophysiology researcher to co-founding Formulate Robotics, a tech-powered contract manufacturing company operating out of rural Iowa. In this deeply authentic episode, Tammy opens up about breaking into male-dominated STEM fields, the emotional weight of fundraising, lessons learned from hiring missteps, and the quiet tenacity it takes to lead in science, business, and innovation.

Tammy’s story is a reminder that innovation doesn't only happen in big cities or corporate labs — and it’s proof that your background doesn’t box you in; it equips you to lead.

🔬 From Molecules to Machines

• Tammy started her career in veterinary chemistry and moved into neurophysiology research at the University of Iowa, where she worked for over a decade and published peer-reviewed articles.
• After leaving academia, she renovated a horse property, reassessed her path, and eventually launched a consulting lab, Unicorn Chemist.

🤝 The Power of Partnership

• Co-founded Formulate and later Formulate Robotics with Osmaan Shah, combining her science background with his expertise in robotics and coding.
• The company developed an automated manufacturing platform to solve pain points for brands in personal care and pharma.

💼 Business & Financial Lessons

• Tammy shares a candid story about hiring too early and hiring the wrong fit — a quality chemist rather than a creative R&D thinker — which hurt the business for years.
• Eventually pivoted to working with experienced freelance chemists instead of a traditional in-house team.

👩‍🔬 Women in STEM

• Often the only woman in a room full of men — even early in her career on a 14-person science team.
• Faced moments of exclusion and being underestimated, like being told to “call the real chemist.”
• Tammy emphasizes that becoming the recognized expert in your space shifts the power dynamic.

🧠 Inner Doubt and Resilience

• Admits to still second-guessing herself, even decades into her career.
• Encourages young women to work hard, stay humble, and trust their ability to grow into confidence.

📍Rural Innovation

• Operates her robotics lab from rural Iowa, proving that cutting-edge science and scalable solutions can be built anywhere.

Tammy’s journey proves that scientific innovation, financial wisdom,...

Pete Bernard’s journey spans from launching firmware startups in high school to leading major innovations at Microsoft and now reshaping the global conversation around Edge AI. In this conversation, Pete breaks down the mindset behind product innovation, why timing and customer clarity matter more than features, and how conviction, collaboration, and education play critical roles in staying ahead in fast-evolving tech landscapes.

From financial planning in billion-dollar product teams to bootstrapping startups, Pete offers a transparent, practical look at decision-making across business models. And at the heart of it all? A commitment to empowering people—with knowledge, with access, and with the courage to lead.

• Started building software in high school in New Jersey
• Moved from Boston to Silicon Valley for early tech roles and startups
• Joined Microsoft, where he spent nearly 20 years building products like Zune, Windows Phone, and Azure IoT
• Now leads the EDGE AI Foundation, formerly tinyML, based in Seattle, WA

• Great products aren’t just cool—they solve real, specific problems for real people.
• Timing in the market is often more critical than the tech itself.
• Microsoft taught him to think at scale: “If it’s not a billion-dollar business, it’s not worth doing here.”

• Conviction in the vision is essential: “That conviction permeates the whole organization.”
• Leadership means making the hard financial and strategic decisions early—and not waiting for someone else to do it.

• Pete’s vision for the EDGE AI Foundation: “Not just about accelerating business, but empowering people through knowledge.”
• The Foundation supports scholarships, education programs, and global tech community-building.

• Startup mode: Focused on smart capital allocation, high growth expectations.
• Corporate innovation: Every project had to justify billion-dollar ROI and high margins.
• Nonprofit mode: Still solving problems and creating value, just for a different kind of “customer.”

In this episode of Business Owners Tell All: What It Takes, Brett Swarts, founder of Capital Gains Tax Solutions, shares how financial loss, faith, and family values shaped his mission to help others exit wisely. After watching a client (and his own family) lose everything due to poor financial planning, Brett made it his life’s work to educate high-net-worth individuals on the power of the Deferred Sales Trust (DST). He opens up about building his business from zero during the 2008 crash, living with family, and working nights at the Cheesecake Factory — all while refusing to quit.

The episode explores faith-based entrepreneurship, redefining ROI as Return on Time and Return on Impact, and creating a business that enables life on your terms.

• 2008 crash wiped out momentum early in his career.
• Took side jobs to survive, including Cheesecake Factory and AAU basketball gigs.
• Moved in with family; borrowed $5,000 to stay afloat.
• This experience grounded his long-term mission to build something lasting.

“We were flat on our back financially… but that season gave us clarity and grit that shaped everything.”

• Client Steve lost $50M, his marriage, and time with his kids.
• Inspired Brett to find a better exit strategy for families to preserve wealth and unity.
• Sparked the mission to serve “the Steves of the world.”

“I want to dedicate the rest of my working career to helping those kinds of families.”

• A legal installment sale using a trust to defer capital gains taxes.
• Works for real estate, business sales, Bitcoin, and more.
• Creates flexible, passive income streams without 1031 constraints.

“It’s about freedom — liquidity, diversification, and peace of mind.”

• Helped client trade the “3 T’s — toilets, trash, termites” for time with his twin daughters.
• Reframed value beyond just ROI — it’s about lifestyle alignment and values.

“He realized he was trading time with his daughters for trash and termites.”

“Our job is to help people unlock time and freedom, not just wealth.”

• Brett and his wife created a goal: 1,000 extraordinary days in 100 unique places before their kids turn 18.
• Built a business around flexibility and purpose.
• Encourages families to define mission, vision, and values just like they do in business.

“We have it for our companies—why don’t we have it for our families?”

• Once passive income is achieved, the focus shifts to contribution and legacy.
• Helps clients reinvest into what matters most — family, causes, community.

“Return on Impact is where true fulfillment lives.”

• A blend of faith, clarity, identity, and urgency.
• Anchors in the idea that God has pre-designed a good work for each of us.
• Encourages entrepreneurs to get clear on their gifts and walk faithfully toward their calling.

“With just a mustard seed of faith, you can move mountains.”

“We’ve all been given a certain gift. It’s not ours—it’s meant to bless...