What does it take to make career moves that everyone else thinks are impossible?

In this episode of Learn Tourism's Business Class podcast, Stephen Ekstrom sits down with Kristen Reynolds, President & CEO of Choose Chicago, to explore the mindset behind one of the tourism industry's most remarkable leadership journeys. From public relations and lobbying to leading destination organizations in New York and now one of the world's premier visitor destinations, Kristen shares how curiosity, confidence, and a willingness to take risks helped her overcome every "you can't do that" moment along the way.

They discuss career growth, imposter syndrome, leadership, lifelong learning, family sacrifices, and why the future belongs to leaders who are willing to bet on themselves. Along the way, Kristen reveals the four principles that have guided her success: passion, purpose, performance, and positivity.

Whether you're a student, emerging professional, or seasoned destination leader, this conversation is a masterclass in turning ambition into action.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.

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Join us in this insightful episode of the Business Class Podcast as we catch up with Don Welsh, three years after his last appearance. As the President and CEO of Destinations International, Don shares his in-depth perspectives on the evolving challenges and opportunities within the global tourism industry. From responsible travel and political acuity to the importance of accessibility and innovative leadership, Don's journey offers invaluable lessons for the next generation of tourism leaders. Tune in for a conversation exploring how the tourism landscape has transformed over the past few years and what lies ahead. Don't miss this chance to learn from one of the field's most experienced voices!

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.

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Rachel Thompson, Executive Director of Visit Greater St. Cloud, joins Business Class to discuss destination stewardship, supporting small businesses, tourism leadership, and why the future of tourism still depends on human connection.

In this inspiring and surprisingly personal conversation, Rachel shares her journey from aspiring firefighter to hospitality leader, the importance of setting ambitious goals, and how tourism organizations can embrace technology without losing their humanity. Stephen and Rachel also explore storytelling, AI, Restaurant Week campaigns, team leadership, and the growing importance of authentic visitor experiences.

Along the way, they discuss:

• How tourism supports local businesses and community vitality
• Why storytelling matters more than polished marketing
• The evolving role of AI in tourism marketing
• Building empowered teams instead of micromanaging
• Learning, curiosity, and personal growth in leadership
• Why “just start” may be the best advice for professionals and entrepreneurs

This episode is a thoughtful reminder that tourism is ultimately about people, passion, and creating meaningful connections.

Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.

Support the show