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🧲 Join our free community for 1-on-1 help getting more customers on Google: https://claylawrence.link/9NLYNKN

In this episode, Clay Lawrence sits down with Ty Frames, the owner of Cruces Scoopers, a fast-growing pet waste removal business in Las Cruces, New Mexico. In under a year, Ty has grown from zero to 130+ recurring customers, all while staying solo and building real momentum in his local market.

Ty shares the unexpected origin story behind his business, how a simple idea from his teenage son turned into a profitable home service company, and why putting a real face behind the brand completely changed his growth trajectory. He breaks down what’s actually working for customer acquisition, including Facebook groups, local ads, speed-to-lead, and why overcomplicating marketing holds most business owners back.

This conversation dives into the realities of scaling a service business, hiring, working seven days a week, and doing the little things that keep customers loyal. It’s a raw, practical breakdown for anyone considering poop scooping, home services, or local business ownership in general.

🔥 What This Video Covers

• How Ty grew to 130+ customers in under a year
• Turning an “embarrassing” idea into a legit business
• Why putting your face behind the brand builds trust fast
• Facebook groups vs paid ads for local services
• Speed-to-lead and closing customers before they go cold
• Offers that convert without giving away free labor
• Lead forms vs website traffic for ads
• Following up by phone vs text (and when each works best)
• Working weekends, burnout, and when to start hiring
• How Ty went full-time after replacing his previous income
• Going above and beyond to retain customers
• How Review Harvest helped double and triple reviews
• Simple customer service habits that most competitors ignore
• Advice for new home service business owners

⏱ Timestamps

00:00 – Meet Ty Frames from Cruces Scoopers
01:11 – How the poop scooping idea started
02:28 – Launching the business and early growth
02:35 – Hitting 130+ customers solo
03:08 – Why putting his face on the brand changed everything
04:14 – Community events and local trust
05:13 – Review Harvest overview
07:15 – Facebook groups vs paid ads
08:22 – Lead forms and speed-to-lead
09:42 – Offers that convert without free cleanups
10:39 – Phone calls vs texting leads
11:42 – Growth goals and hiring plans
12:39 – Going full-time and leaving the old business
13:17 – Retention, service, and customer experience
15:21 – Review growth with Review Harvest
17:10 – Where to find Cruces Scoopers
17:58 – Advice for new service business owners

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

Get ready for a masterclass in premium house cleaning, team culture, and sustainable growth. On this episode of the Built Local Podcast, Clay Lawrence sits down with Jay Archer from Maid Brigade Jacksonville, a house cleaning company that aims to be the “Ritz Carlton of house cleaning.” Jay shares how Maid Brigade rebuilt its reputation after taking over a struggling operation, why taking care of employees first creates raving customers, and how innovation in cleaning helped them stay ahead before and during Covid.

Jay also breaks down the real-world shift from flyers and door hangers to Google and online reputation, plus how Review Harvest helped Maid Brigade go from about 110 Google reviews to 185 in just a few weeks.

If you run a home service business, cleaning business, or any local company trying to get more customers from Google, this episode is packed with practical takeaways.

https://www.maidbrigade.com/fl/jacksonville/
https://www.facebook.com/maidbrigade

About This Episode

Jay Archer and the team at Maid Brigade Jacksonville focus on high-end customer service, long-term staff retention, and an innovative “pure cleaning” process using electrolyzed water for degreasing and disinfecting. Jay explains how strong customer relationships, consistent teams, and a people-first culture create a cleaning experience that keeps clients for years and drives word-of-mouth growth.

This conversation also highlights why Google reviews matter, how customers search today, and how automation can help busy owners stay consistent without adding another task to the daily grind.

What This Episode Covers

•Why Maid Brigade positions itself as the “Ritz Carlton of house cleaning”
•How Jay rebuilt a business with a damaged reputation and declining sales
•The employee-first approach that creates long-term team retention
•“Pure cleaning” innovation with electrolyzed water and disinfecting systems
•The marketing shift from flyers to Google and online search
•How Review Harvest helped increase Google reviews fast
•Advice for first-year business owners: don’t quit, serve people well, stay consistent

⏱ Timestamps

00:00 – Introduction to Jay Archer and Maid Brigade Jacksonville
00:01 – “Ritz Carlton of house cleaning” positioning
00:03 – Employee-first culture and staff longevity
00:04 – Jay’s background in franchising
00:05 – Taking over a struggling Maid Brigade location
00:07 – First-year challenges and rebuilding trust
00:10 – Repairing reputation through customer relationships
00:12 – Marketing evolution: flyers to Google search
00:14 – “Pure cleaning” innovation and green disinfecting
00:16 – Being prepared before and during Covid
00:18 – Staff going above and beyond for clients
00:20 – Leadership team and internal operations
00:23 – Discovering Review Harvest
00:25 – Review automation and rapid review growth
00:26 – Advice for first-year business owners
27:59 – Final thoughts and closing

⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

In this Built Local Podcast episode, Clay Lawrence interviews Bryan from Doo Doo Patrol in Anthem (Northern Phoenix) to break down how he launched on February 10 and grew to 179 recurring clients in under a year. Brian shares the exact systems he used to generate leads, follow up automatically, and build a brand that stands out in a local service business.

They cover what is working right now for pet waste removal businesses, including Facebook lead form ads, consistent posting in local Facebook groups, and how Brian uses GoHighLevel to run pipelines, automations, and even an AI chatbot that is closing customers while he is out scooping yards.

If you are building a home service business, starting a poop scooping route, or want a real world example of scaling with systems, this episode lays out the play by play.

https://doodoopatrol.com/
https://www.facebook.com/DooDooPatrol/?rdid=9dGgXsvp5cULvJ1k
https://www.instagram.com/doo_doo_patrol

What to Expect in This Episode

• Why Brian walked away from corporate after 27 years and bet on himself
• The launch plan he built while still working full time
• How he used Facebook ads plus daily Facebook group posting to grow quickly
• The follow-up process that turns leads into paying recurring customers
• How GoHighLevel pipelines, automations, and AI chatbots help close deals
• Upsells like deodorizing and sanitizing using Wysiwash
• Customer retention tactics, including communication, reliability, and “gate selfie” proof photos
• How Review Harvest helps automate Google reviews and support local rankings
• Brian’s plan to hit 400 customers by this time next year

Timestamp:
0:00 – Leaving a 27-year corporate career for poop scooping
0:26 – Meet Brian and Doo Doo Patrol in Phoenix
1:15 – Why he decided to bet on himself
2:08 – Preparing to launch while still working full time
2:49 – Official launch and transition period
3:38 – How the business grew fast early on
4:39 – Turning Facebook leads into customers
5:42 – Using GoHighLevel for follow up and automation
7:06 – Training AI to close leads automatically
8:15 – AI results while working in the field
8:56 – Monthly growth and client numbers
9:49 – Selling cars vs selling poop scooping services
10:49 – Common misconceptions about poop scooping
11:58 – Why pet waste removal is becoming normal
12:57 – Adding deodorizing and sanitizing upsells
14:10 – Creating ads and content consistently
16:00 – Branding trucks, uniforms, and logo
17:06 – Customer experience and retention strategies
18:36 – Reliability, communication, and consistency
20:03 – Growth goals for the next year
21:15 – Social media, SEO, and local search
22:16 – Review Harvest results and Google reviews
23:18 – Advice for new home service owners
24:33 – Final thoughts and encouragement