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Built Local

Built Local

By: Clay
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The Built Local Podcast interviews local business owners and community leaders to share specific strategies they’ve used to grow, market, and operate successfully. Each episode focuses on actionable insights listeners can apply to build stronger, more resilient local businesses.

© 2026 Built Local
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How Level 10 Coatings Scaled From 0-7 CREWS!
    May 19 2026

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

    🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

    Want to know how a concrete coating company scaled from 1 truck to 7 crews while maintaining incredible customer satisfaction and nearly 1,000 Google reviews?

    In this episode of The Local Podcast, Clay sits down with Finn from Level Ten Coatings to break down how they built one of the fastest growing epoxy floor coating companies in the Midwest.

    They cover everything from scaling operations, building systems, hiring sales teams, running Facebook ads, improving customer communication, handling seasonality, and using reviews to dominate local markets.

    If you run a home service business and want to grow faster while keeping customers happy, this episode is packed with practical advice you can apply immediately.

    About Level Ten Coatings:

    Level Ten Coatings specializes in premium concrete and epoxy floor coatings for garages, basements, patios, commercial spaces, and more.

    Serving Northwest Indiana and Indianapolis, their mission is simple:

    Transform lives by transforming spaces.

    Website: https://level10coatings.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp
    https://www.facebook.com/Level10Coatings
    https://www.instagram.com/level10floorcoatings?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

    What This Episode Covers

    • How Level Ten Coatings scaled from 1 truck to 7 crews
    • The importance of systems and processes in home service businesses
    • How speed-to-lead impacts sales conversions
    • Why customer communication is critical for scaling
    • How they use Meta and Google ads to generate leads
    • Scaling a sales team without losing quality
    • The role reviews play in building trust and authority
    • How Review Harvest helped them approach 1,000 Google reviews
    • Handling seasonality in the coating industry
    • Why investing in marketing is necessary for growth
    • Building a strong company culture and leadership team
    • Creating a customer journey that homeowners can clearly understand
    • How referrals increase when your process is consistent
    • Why quality control matters more as you scale
    • The difference between selling and actually delivering value

    Timestamps

    00:00 Introduction
    00:24 What Level Ten Coatings Does
    00:58 How Finn Got Started
    01:27 Early Growth of the Company
    02:42 Managing Seasonality
    03:03 Keeping Customers Happy While Scaling
    05:26 Their Marketing & Sales Funnel
    06:51 Customer Communication Systems
    07:56 Scaling the Sales Team
    09:21 Transforming Customer Spaces
    11:35 Typical Coating Projects
    13:19 Standing Behind Their Warranty
    15:25 Marketing Through Facebook & Google
    17:14 Experience Using Review Harvest
    19:37 Advice for Growing Home Service Businesses
    20:04 Where to Find Level Ten Coatings

    #HomeServiceBusiness #EpoxyFlooring #ConcreteCoatings #GarageFloorCoating #BusinessGrowth #LocalBusiness #GoogleReviews #ReviewHarvest #Entrepreneurship #MarketingForContractors

    Show More Show Less
    21 mins
  • From 0 to 130+ Customers in a Year (Poop Scooping Business?!)
    May 14 2026

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

    🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

    In this episode of the Built Local Podcast, Clay Lawrence sits down with Derek from Landmine Patrol, a rapidly growing pet waste removal company in Northeast Ohio.

    Derek shares how he and his cousin started their poop scooping business while both working full time jobs, how they pushed through a slow start, and how they exploded to 130+ recurring customers in less than a year.

    They break down Facebook ads, lead follow up, automation systems, customer communication, pricing lessons, and the mindset shifts required to build a real home service business.

    If you're starting a poop scooping business, local service business, or side hustle, this episode is packed with practical advice and real world lessons.

    About Landmine Patrol

    🌐 Landmine Patrol
    https://www.landminepatrol.com/

    📘 Facebook
    https://www.facebook.com/profile.php?id=61577096678002

    What This Video Covers
    • How Derek discovered the poop scooping industry
    • Starting a business while working full time
    • Why they launched fast instead of overthinking
    • Getting the first customers with Facebook ads
    • Lessons learned from lead follow up
    • Adjusting pricing for local markets
    • Using GoHighLevel automations
    • How they added 100 customers in 60 days
    • Customer communication systems that build trust
    • Balancing a W2 job and a growing business
    • Why reviews matter for local businesses
    • Advice for new poop scooping business owners

    Timestamps:
    00:00 Intro
    00:22 Meet Derek From Landmine Patrol
    01:05 How He Found The Poop Scooping Industry
    02:01 Getting The First Customers
    03:28 Using Facebook Ads Early
    04:39 Growing To 130 Customers
    06:23 Lead Follow Up Lessons
    10:16 Using Automations & GoHighLevel
    13:32 Balancing A Full Time Job
    16:59 Keeping Customers Happy
    19:02 Craziest Customer Story
    20:43 Marketing Beyond Facebook Ads
    22:34 Experience With Review Harvest
    24:06 Advice For New Business Owners
    25:38 Where To Find Landmine Patrol

    #poopscoopingbusiness #petwasteremoval #smallbusiness #localbusiness #entrepreneur #homebusiness #servicebusiness #facebookads #googlereviews #reviewharvest

    Show More Show Less
    26 mins
  • 0 - 115 Recurring Clients in less than 9 Months (Poop Scooping?!)
    May 12 2026

    ⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt

    🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marketer-6759

    In this episode of the Built Local Podcast, Clay sits down with Brandon Carter from Scoopy Doo, a rapidly growing pet waste removal company in Southeast Tennessee that went from zero to over $100,000 in annual recurring revenue in less than eight months.

    What makes Brandon’s story even more unique is that he started the business with his 13-year-old daughter after she asked him why they couldn’t own a business together. From there, they launched Scoopy Doo, scaled aggressively with Facebook and Google ads, and quickly became one of the fastest-growing poop scooping businesses in their area.

    Brandon breaks down exactly how they penetrated a new market, hired technicians, landed commercial contracts, and scaled to over 100 customers fast. He also shares lessons about entrepreneurship, reinvesting into growth, maintaining service quality, and teaching business fundamentals to the next generation.

    If you run a home service business or want to start one, this episode is packed with practical insights on marketing, scaling, and getting started.

    🔗 About Scoopy Doo
    👉 Website: https://scoopychatt.com/

    Review Harvest helps local businesses automate Google reviews, respond to customers, and repurpose reviews across websites and social media.

    🎯 What This Video Covers
    • Starting a poop scooping business with family
    • Growing to six figures in under 8 months
    • Using Facebook ads to dominate a local market
    • Why Google ads still matter for home services
    • Educating customers about a “new” service
    • Hiring your first technician
    • Managing quality control while scaling
    • How to land commercial pet waste contracts
    • The power of reinvesting into your business
    • Teaching entrepreneurship to kids
    • Why knowing your numbers matters
    • Growing a recurring revenue service business
    • Scaling into multiple locations
    • How Review Harvest helped grow Google reviews
    • Brandon’s best advice for entrepreneurs

    ⏱️ Timestamps

    0:00 Intro
    0:45 How Scoopy Doo started
    1:45 Launching the business in July 2025
    2:10 Growing to $100k ARR in months
    2:40 Marketing strategies that worked
    3:30 Hiring a marketing agency
    4:45 Discovering the poop scooping industry
    5:45 Biggest challenges getting started
    7:10 Hiring the first technician
    8:15 Commercial property contracts
    9:40 Maintaining service quality
    10:55 Brandon’s daughter’s role in the business
    12:00 Teaching entrepreneurship and business skills
    13:00 Future growth plans
    14:00 Reinvesting profits into growth
    14:35 Experience using Review Harvest
    16:10 Advice for people starting a business

    Show More Show Less
    15 mins
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