In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Christy Maxfield, founder of Purpose First Advisors and a certified exit planning advisor, to explore what it takes to prepare a business and its owner for succession or sale. Drawing from her personal experience in a family business and years of advisory work, Christy reveals how purpose, personal readiness, and brand strength shape a business's transferability and long-term value. Whether you're a founder, a next-gen leader, or a trusted advisor, this conversation offers practical insights into building a legacy that lasts.

Key Topics Discussed

• Define purpose as a strategic decision-making tool for succession and business planning.
• Identify common blind spots family businesses face during succession, especially emotional and interpersonal dynamics.
• Shift the mindset from ownership dependency to creating a transferable business with systems, leadership, and brand equity.
• Explore the connection between brand and exit value, and how brand reputation impacts potential buyers, employees, and industry peers.
• Recognize the importance of personal readiness, including emotional detachment and identity beyond the business.
• Develop future leaders by valuing different leadership styles, encouraging external experience, and committing to mentorship.

Connect with Christy Maxfield at purposefirstadvisors.com or on LinkedIn.

Building Unbreakable Brands is hosted by Meghan Lynch
Produced by Six-Point Strategy