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Building Unbreakable Brands

Building Unbreakable Brands

By: Six-Point
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About this listen

The podcast for family business leaders with a generational mindset. Meghan Lynch and her 8-year-old son Henry interview the stewards of enduring brands to uncover what makes the difference between fleeting success and a lasting legacy.© 2024 Six-Point Creative Works, Inc. Economics Management Management & Leadership
Episodes
  • Secure AI Starts with Education
    Jan 29 2026

    AI is changing how businesses operate, but when it comes to cybersecurity, most family businesses aren’t ready. In this episode, Meghan Lynch talks with Mike Giovannini, founder of Network Strategic Services, about what leaders need to know before rolling out AI tools across their team. With more than 30 years in IT and compliance, Mike explains why the first step in any secure AI strategy isn’t technical—it’s educational. You’ll hear how to reduce digital risk, build employee awareness, and protect your company’s most valuable data with clarity and confidence.

    Key Topics Discussed:

    • Why free AI tools aren’t safe for sensitive business use and what to do instead
    • How to roll out AI tools securely in a family business setting
    • The #1 risk-reducer most companies overlook: employee education
    • Why culture is your first line of defense and your biggest blind spot

    Connect with Mike Giovannini on LinkedIn
    Building Unbreakable Brands is hosted by Meghan Lynch
    Produced by Six-Point Strategy

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    59 mins
  • If AI Exposes Weak Brands, What Happens to Yours?
    Jan 8 2026

    In this solo episode of Building Unbreakable Brands, Meghan Lynch, CEO of Six-Point Strategy, takes on one of the most urgent (and misunderstood) questions facing family business leaders today: can you scale your brand with AI without losing what makes it real?

    Speaking directly to next-gen CEOs navigating legacy and leadership, Meghan shares two foundational principles that determine whether AI will dilute your brand or amplify it. This kicks off a special AI mini-series designed for business leaders at turning points. Plus, a guest appearance from her son Henry offers a next-gen perspective on what makes AI helpful, and where businesses often get it wrong.

    Key Topics Discussed

    • Why AI often exposes weak brands instead of strengthening them
    • How a strong differentiation strategy turns AI into a competitive advantage
    • The critical role of brand structure, like voice, tone, and messaging guardrails, in helping AI scale your presence without diluting your identity
    • Real-world examples of how family businesses can train custom GPTs to stay on-message
    • How voice-of-customer systems fuel smarter, more consistent AI-generated content
    • A next-gen take on AI’s limits and what it means to “use it wisely”

    Follow Meghan Lynch on LinkedIn
    Produced by Six-Point Strategy

    Want to find out if your brand is ready for AI?
    Take Six-Point’s free AI effectiveness assessment: ai-effectiveness-assessment.scoreapp.com

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    15 mins
  • What I Saw This Year Inside Generational Businesses
    Dec 25 2025

    In this solo wrap-up of Building Unbreakable Brands, Meghan Lynch shares the two forces that quietly shaped every room she entered this year: identity and intention. From farm offices to boardrooms, generational businesses faced growing pressure, but those that navigated change with clarity weren’t the ones pushing hardest. They were the ones willing to pause.

    Through client stories and conversations from the past year, Meghan explores what happens when companies stop clinging to the past and start asking: Who are we now? and What are we choosing to create on purpose?

    If your company is entering a transition, wrestling with succession, or trying to reconnect to its culture or market, this episode will help you find a steadier starting point.


    Key Topics Discussed

    • Why identity is the foundation of every generational brand, and what happens when it gets fuzzy
    • A story of one CEO who reframed legacy and unlocked bold strategy
    • The hidden cost of unclear vision on teams and culture
    • How intention, not speed, differentiates successful change
      Why “slow is smooth, and smooth is fast” is the mindset leaders need heading into 2026

    Reflection Questions to Consider
    What part of your company’s identity feels unsettled right now, and why?

    Where are you reacting? Where might intentional slowing down help you go further, faster?

    If this episode sparked a conversation you want to explore, reach out to us. This is the work we’re built for.


    Building Unbreakable Brands is hosted by Meghan and Henry Lynch
    Connect with Meghan on LinkedIn
    Produced by Six-Point Strategy

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    10 mins
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