What if the biggest driver of productivity, retention, and profitability in your organization isn’t strategy, technology, or compensation—but culture?

In this insightful episode of The Winners Circle Podcast, host Jay Adewole sits down with Brett Hoogeveen, CSP, business owner, speaker, and co-founder of BetterCulture, to unpack why company culture is the hidden engine behind long-term business success.

Brett brings a rare blend of experience across executive strategy, HR operations, and bottom-up culture development, offering a practical, results-driven perspective on how healthy cultures directly impact performance. He doesn’t treat culture as a “soft” concept—he shows how intentional leadership, alignment, and engagement translate into measurable business outcomes.

In this conversation, Brett breaks down why culture often gets overlooked by leaders, the most common mistakes organizations make when trying to “fix” culture, and what it really takes to build workplaces where people and performance thrive together.

🔑 In This Episode, You’ll Learn:

• Why company culture is a strategic advantage—not a side initiative
• How leadership behavior directly shapes organizational culture
• The difference between surface-level perks and truly healthy cultures
• How culture drives productivity, engagement, and retention
• Common leadership mistakes that quietly damage culture
• Practical steps leaders can take to build intentional, high-performing teams
• How to measure the ROI of investing in culture
• Why strong cultures become stabilizers during growth and uncertainty

Whether you’re a founder, executive, people leader, or HR professional, this episode will help you rethink culture—not as something nice to have, but as a core driver of sustainable growth and long-term success.

🎧 Tune in to learn how intentional leadership and strong culture can become your organization’s most powerful competitive advantage.