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Building A Clear Authentic Brand

Building A Clear Authentic Brand

By: Amy Dardis
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Building a Clear Authentic Brand is a podcast for Christian business owners of trades and service businesses struggling with hiring, culture, and clarity — and feeling the weight of it hurt their business, their family, and their sense of purpose.

Hosted by Amy Dardis, founder of Clear Authentic Brands, episodes tackle practical business topics like hiring, retention, alignment, and brand clarity. As well as the deeper battles we wrestle with as entrepreneurs like authenticity, burnout, stewardship, and learning to rely on God in every season.

Real-world insight you can actually apply, plus lessons from real life stories to encourage you to build a business that’s clear, authentic, and aligned from the inside out.

New episodes every Monday.


Learn More: www.ClearAuthenticBrands.com


Hire Great People: www.skool.com/hire-great-people


© 2026 Building A Clear Authentic Brand
Economics Leadership Management & Leadership
Episodes
  • 58- How to Use Your Weekly Team Meeting to Strengthen Team Trust and Engagement
    Jun 22 2026

    We share a simple way to turn a weekly team meeting into the most reliable system you have for building trust, connection, and real engagement. We break down a repeatable meeting opener and recognition habit that makes your core values feel lived instead of posted.

    Episode Highlights

    • why busyness slowly erodes relationships
    • Systems and rhythms that keep people connected
    • Using the weekly meeting as the most natural trust-building tool
    • The power of “business best” and “personal best”
    • Making space for real life without turning it into therapy
    • Adding weekly shout-outs to create a culture of recognition
    • Turning core values into specific stories and behaviors
    • How connection increases speaking up and problem solving

    Resources and Links

    • Clearauthenticbrands.com/resources
    • https://www.skool.com/hire-great-people
    Show More Show Less
    26 mins
  • 57- How To Attract, Engage, and Keep Employees with Kim Leifsen
    Jun 15 2026

    We talk with Kim Leifsen, founder of Hiring Strategies, about how better hiring systems create healthier teams, stronger culture, and long-term employee retention. We dig into job fit, behavioral data, and why work should let people be their best selves instead of forcing constant stretching that leads to burnout.

    Episode Highlights

    • Why “best self” at work starts with comfort zones and self-awareness
    • How unclear job descriptions create mismatched expectations and fast turnover
    • Defining roles with required behaviors and outcome-based performance rubrics
    • Using PXT Select to measure cognitive style, behavioral traits, and work interests
    • Why PXT Select differs from common personality tests and can be used legally in hiring
    • Reducing manager-employee friction by assessing team fit and leadership style
    • Helping candidates opt out early by sharing what the job and manager are really like
    • The “rubber band theory” and how chronic stretching shows up as anxiety and illness
    • Nine core drivers that help companies attract, engage, and keep top performers

    Connect with Kim Leifsen

    • hiringstrategies.com
    • https://www.linkedin.com/in/kimleifsen/
    • The PXT Select

    Resources and Links

    • Clearauthenticbrands.com/resources
    • https://www.skool.com/hire-great-people





    Show More Show Less
    1 hr and 5 mins
  • 56- The Blessing of Clarity and Alignment in Business (pt 2)
    Jun 8 2026

    We walk through what changes when we finally get clear on who we are, what we stand for, and what we are called to build, then align the business around it. We connect practical brand strategy to faith-led leadership, showing how clarity can reshape culture, customer experience, marketing, and our own peace.

    Episode Highlights

    • defining clarity as the starting point for real alignment
    • aligning people through character fit and role fit
    • building a culture where unity and meaningful work grow
    • improving customer experience through engaged employees
    • designing operations and processes that deliver excellence
    • using clarity to say no with confidence and protect focus
    • making marketing and messaging simple by staying authentic
    • wrestling with surrender, conviction, and removing “high places”

    Resources and Links

    • Clearauthenticbrands.com/resources



    Show More Show Less
    33 mins
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