Antonio McDonald has spent more than two decades building content for brands, audiences, and culture.

After starting his career at MTV during its peak, Antonio went on to found KUAMP, an independent creative production agency helping brands connect with audiences through content that people actually want to watch.

In this episode, we discuss why most branded content misses the mark, what MTV understood about culture before everyone else, the power of independence, building a business over 24 years, and the advice he'd give to anyone trying to break into advertising today.

If you're interested in creativity, media, production, brand storytelling, or building something from the ground up, this episode is packed with lessons from someone who has seen the industry evolve firsthand.

More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

Every quarter, Breaking and Entering Media hosts the Crowbar Awards, a $1 global student advertising competition designed to help aspiring creatives build their portfolios, solve real-world briefs, and get their work reviewed by some of the industry's top creative leaders.

The highest honor awarded each quarter is the Blue Crowbar, given to the single best submission across all entries.

This quarter's Blue Crowbar winners came from RMIT University Vietnam.

In this episode, Geno Schellenberger sits down with Vy Tran, Nguyen Minh Ngoc, and My Phung, alongside Highdive Co-Chief Creative Officer Mark Gross, to break down the campaign that earned them Best in Show.

The brief challenged students to help Lollapalooza differentiate itself from Coachella by showcasing a deeper and more authentic music experience.

The team's solution was a custom Monster Energy can capable of capturing festivalgoers' heartbeats and transforming those heartbeats into music, creating a soundtrack generated by the crowd itself.

Mark explains why the idea immediately stood out, how creative leaders evaluate student work, and what aspiring creatives can learn from the campaign.

View the winning campaign deck here: https://www.crowbarawards.com/previous-winners

💼 Follow on LinkedIn

https://www.linkedin.com/company/breaking-entering-media

📖 Read our Publications

https://www.breaking-entering.com/blog

💬 Join our Unlocked GroupMe

https://groupme.com/join_group/102437585/xg5Z5tei

✉️ Subscribe to The Vault

https://breakingandenteringadv.substack.com/

📹 Subscribe to our :60 Advertising News Videos

https://breakingandentering.beehiiv.com/

🏆 Check out the Crowbar Awards to break into advertising

https://www.crowbarawards.com/

🤝 Work With Us - Email:

breakingandentering@smoothmedia.co

Anthony Reeves grew up in the Australian Outback, built a career across agencies, Amazon, WPP, and now serves as VP of Global Brand & Creative at Kohler.In this episode, Anthony shares the moment he walked into Amazon believing he had all the answers and left with one of the most important lessons of his career.We discuss discomfort, career growth, mentorship, specialization, breaking into advertising, and why the best opportunities often come from putting yourself in situations where failure is possible.If you're trying to break into the industry or level up your career, this episode is packed with lessons that only come from decades of experience.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠