In this enthralling episode of the Weinnotes Podcast, explore the exceptional journey of Seth Morgen Long, the pioneering spirit behind Morgen Long Winery in Oregon's Willamette Valley. Seth shares his personal and professional evolution that culminated in producing a 100-point Chardonnay, a testament to Oregon's rising prominence in the global wine scene.

Delve into Seth's philosophical and practical approaches to winemaking, where tradition meets innovation. From his early days absorbing the nuances of viticulture in Burgundy to his committed focus on Oregon Chardonnay, Seth's narrative is rich with insights into mastering the complexities of one of the world's most celebrated varietals. His story underscores the critical importance of understanding terroir, the art of minimal intervention, and the pursuit of expressing the purest essence of the vineyard.

Seth also discusses the broader implications of his success, reflecting on how such achievements not only highlight individual winemakers but also elevate the entire region. He emphasizes the collaborative spirit within the Willamette Valley, praising local winemakers' shared dedication to quality and innovation.

As we journey through Seth's winemaking process, we gain a deeper appreciation for the meticulous attention to detail required to produce wines that resonate globally. Seth's commitment to authenticity and quality offers a glimpse into the daily challenges and rewards that define the life of a visionary winemaker.

Join us on the Weinnotes Podcast as Seth Morgen Long uncorks the secrets behind achieving one of the highest accolades in winemaking and shares his aspirations for the future of his craft. Whether you are a wine aficionado or a newcomer to the world of viticulture, this episode is a masterclass in passion, dedication, and the relentless pursuit of excellence in winemaking.

00:00 Welcome to Wine Notes: A Journey with AJ Weinzettel

00:24 A Deep Dive into the Wine Making Process with Seth

02:09 Exploring the Seasons of Wine: From Bottling to Sales

02:46 The Art of Wine Tasting: A Blind Test with Chardonnay

09:56 Seth's Passionate Journey into Winemaking

14:06 Learning Through Harvests: A Global Wine Education

23:33 The Challenges and Triumphs of a Winemaker's Journey

36:24 Embracing Self-Validation in the World of Wine

42:21 The Journey to a Hundred Point Wine

43:28 The Art of Self-Critique and Pride in Winemaking

44:34 Exploring the Philosophy Behind Wine Label Design

45:39 The Evolution of Wine Labels and Embracing Consistency

48:51 Vineyard Stories: From X Omni to Blue Heron

53:29 The Significance of Chardonnay Vineyards in Willamette Valley

59:36 Gratitude and Personal Growth in the Winemaking World

01:04:55 The Challenges and Rewards of Small Business Ownership

01:08:16 Celebrating the Willamette Valley Wine Community

01:11:15 A Candid Conversation: From Childhood Memories to Harvest Playlists

01:17:53 Wrapping Up: The Essence of Wine and Community