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Brand Website and Marketing Tactics

Brand Website and Marketing Tactics

By: Sarah William
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Any project should begin with an idea. Once you decide to create a site, you need to think over the structure of the site, determine what content and on which pages will be placed, then create a prototype of the site, determine the color scheme and stylistic direction, and only after that proceed with the development of the design.



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Sarah William Economics Marketing Marketing & Sales
Episodes
  • New Idea and Improvement Tips for Brand Design! EP-1

    New Idea and Improvement Tips for Brand Design! EP-1
    Apr 20 2020
    Web design is one of the main directions in web development. How much it will be clear, adaptive and attractive depends on how long the visitor will be on the site. Usually it takes just 5-7 seconds for the user to understand whether he has opened the right site. Accordingly, web design and site usability have a direct impact on conversion.A solid external design and an affordable way to submit information is the guarantee that the guest will not close the page after a few seconds of visiting. Indeed, today no one wants to parse a fuzzy font and separate interesting information from the information garbage. In this article we will talk about where to start developing a new site and what key points to consider. We will give tips on improving existing pages, as well as talk about trends in web design for next year.Website Design CreationAny project should begin with an idea. Once you decide to create a site, you need to think over the structure of the site, determine what content and on which pages will be placed, then create a prototype of the site, determine the color scheme and stylistic direction, and only after that proceed with the development of the design.The correct site structureIt is a competent investment in the future of your resource. It is a page layout system according to a clearly formed logical scheme. To make your site easier to bring to the top of search engine results, you need to start with creating the structure. An experienced SEO-specialist should be engaged in this, because only he will be able to visionary approach this issue.Website prototypingThe process of creating a schematic image on which the arrangement of blocks, sections and other elements of the future site will be presented. A prototype is needed to see the visual concept of a web resource.UsabilityIt is another important component of web design. Make sure the style matches the direction and the colors do not irritate the eye. The site should have convenient navigation, readable fonts and good contrast of text and background.Web Design Improvement TipsIf you doubt the effectiveness of your site, you should audit it and identify weaknesses. Perhaps it has not changed for several years, you can easily find the page you need, but clients have difficulties. A small focus group will help identify problem areas. Invite your friends and acquaintances, who were not previously active users of your site, to analyze you site and tell whether it’s inconvenient or incomprehensible. Listen to the opinion of each researcher, because they represent your target audience, which is very valuable to you.There is a list of shortcomings inherent in many sites that you can identify yourself. Use the following recommendations to resolve them:Make notable links.Create a convenient and intuitive navigation.Use a quality company logo.Do not overload pages with content.Make text readable.Use high-quality images.Web Design Trends for 2020Web design is very dynamic, so you should constantly monitor the new trends in order to keep up with your competitors and be in the trend. We assume that these trends will be relevant for this year.Geometry - Unusual shapes and mixed patterns look very fresh and spectacular on the pages of a web resource, while maintaining the integrity of the composition.Video and animation - Excellent quality video formats, working in a continuous cycle, keep the attention of visitors, delivering visual pleasure to our eyes.Bright colors - Juicy colors and bright color transitions are the undoubted trend of recent seasons.Unique illustrations and attractive graphics - Graphic design has long been a part of web design, however, we assume that a real increase in the popularity of graphic illustration will occur precisely in 2020.Bold typography - Fancy fonts will be an alternative to images to better blend with minimalist styles.Why website design matters?In order to save money, many novice web entrepreneurs with the help of free designers create their own sites. As a result, they get faceless, devoid of originality, endowed with limited functionality web-resources. These budget options are not suitable for those who want a respectable, future-proof platform. In the Internet business, the rule applies that if you want to succeed, order a quality design! It is needed in order to:Maintain the prestige of the company. To convey to consumers a brand message.Successfully move the site.To hold visitors. Therefore, it is quite important to create an effective website design that meets modern standards! Only professionals can do this. Of course, their work costs money, but the cost of the services of specialists repeatedly pays off. Designed by competent web designers, projects are always combined with the corporate identity of the company, quickly load, are easily perceived by visitors, correspond to the information presented, goods and services. Website design is the basis for the success of a web projectProfessional website ...
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