In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every marketer, business owner, and leader to notice isn't the customer—people still decide partly consciously, partly unconsciously, and mostly emotionally, just as they always have.

What's changed are three things happening at once: the tools for understanding customers have gotten dramatically cheaper, decades of behavioral science now live inside AI models you can talk to, and AI has turned out to be surprisingly good at predicting how humans will react to a message—even though it can't feel anything itself. Roger calls this combination Neuromarketing 2.0. Along the way he explains why the real bottleneck was never the psychology but access to it, how to "critique before you create," why AI can flag the empathy gap in tone-deaf corporate messages, and how reducing resistance often beats pushing harder. He closes with a simple three-question audit you can run on any message that matters—no book required.

Show Notes page with audio, text, resources: https://www.rogerdooley.com/persuasion-engine-podcast

Amazon - The Persuasion Engine: https://amzn.to/3MfaL2b

Connect with Roger:

https://www.linkedin.com/in/dooley/

https://www.threads.net/@rogerdooley

https://www.facebook.com/roger.dooley

https://www.instagram.com/rogerdooley/

Roger's Stuff:

Website: https://www.rogerdooley.com

Neuromarketing: https://www.neurosciencemarketing.com/blog

Forbes: https://www.forbes.com/sites/rogerdooley/

In this Brainfluence episode, host Roger Dooley sits down with behavioral scientist Eva van der Broek and advertising creative Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect: The Nudge Psychology That Steers Our Everyday Behavior. Together, they dive into the quirky yet profound ways that tiny changes—think a simple housefly sticker in a urinal—can dramatically shift our decisions and habits.

Join us as Eva and Tim unpack the stories and science behind these small interventions, from the power of naming an "effect," to surprising marketing strategies, the influence of groupthink, and real-world examples like the "Cobra Effect." Along the way, you'll learn why imperfections can make products more appealing, how unintended consequences play out in public policy, and why sometimes being nudged in the right direction matters more than knowing exactly why you changed your behavior. Whether you're a marketer, policy maker, or just curious about how our minds work, this episode is packed with playful insights and practical advice on harnessing the subtle art of nudging.

Show Notes page with audio, text, resources: https://www.rogerdooley.com/the-housefly-effect/

Amazon - The Housefly Effect: https://amzn.to/3Ky34E4

LinkedIn - Eva van der Broek: https://www.linkedin.com/in/evdbroek/

LinkedIn - Tim den Heijer: https://www.linkedin.com/in/timdenheijer/

Connect with Roger:

https://www.linkedin.com/in/dooley/

https://www.threads.net/@rogerdooley

https://www.facebook.com/roger.dooley

https://www.instagram.com/rogerdooley/

Roger's Stuff:

Website: https://www.rogerdooley.com

Neuromarketing: https://www.neurosciencemarketing.com/blog

Forbes: https://www.forbes.com/sites/rogerdooley/

In this episode of Brainfluence, Roger Dooley is joined by Thomas Ramsoy, CEO and founder of Neurons, to discuss the evolving fields of neuromarketing and consumer neuroscience. Thomas Ramsoy shares insights from his book, "How to Make People Buy," which delves into the science behind what drives consumer behavior—emphasizing that genuine engagement, interest, and desire are far more effective than manipulation or trickery. He highlights how the understanding of unconscious decision-making, micro-decisions, and behavioral design is transforming the way marketers approach their craft.

The conversation also covers the practical implications of neuroscience and AI in marketing, including the importance of capturing attention within the first second of a digital ad and avoiding common design pitfalls such as the "corner of death." Thomas Ramsoy explains how AI is making neuromarketing tools and insights more accessible to businesses of all sizes, enabling more precise prediction and optimization of campaigns. By integrating neuroscience methods and advanced machine learning models, companies can diagnose and improve their customer engagement strategies while keeping ethical considerations at the forefront.

Show notes, audio, transcript, resources: https://www.rogerdooley.com/thomas-ramsoy-buy/

BOOK: How to Make People Buy (Amazon) - https://amzn.to/4i2EGGE

Connect with Thomas:

Website - https://www.neuronsinc.com/

Website: https:/thomasramsoy.com/

LinkedIn - https://www.linkedin.com/in/tzramsoy/

Connect with Roger:

https://www.linkedin.com/in/dooley/

https://twitter.com/rogerdooley

https://www.threads.net/@rogerdooley

https://www.facebook.com/roger.dooley https://www.instagram.com/rogerdooley/

Roger's Stuff:

Website: https://www.rogerdooley.com

Neuromarketing: https://www.neurosciencemarketing.com/blog

Forbes: https://www.forbes.com/sites/rogerdooley/