This episode is for the people who do everything right and still feel like they’re pushing water uphill.

If you’re someone who implements, follows through, shows up consistently and ticks every box, and yet the results still don’t quite match the effort, this conversation is going to land for you. Because the answer to that gap is almost never what people expect it to be.

In this episode I talk about the invisible friction that high achievers experience even when their strategy is sound, the difference between doing the right things and doing them from the right place, and why the energy underneath your action determines your results more than the action itself ever could. I also share something from my own experience of spending years pushing something into a shape that wasn’t quite mine, and the moment I understood what it actually means for the weight to get lighter even when the load stays the same.

This is one of the most important conversations I think a business owner can have with themselves right now, and it leads somewhere worth going.

Links mentioned in this episode:

Join me live at the webinar, Get Out Of Your Own Way, Thursday 21st May at 11am: https://www.lucyshrimpton.com/webinar

Join the e-School waitlist and be first to know when doors open: https://www.lucyshrimpton.com/membership

Read the accompanying article: https://www.lucyshrimpton.com/podblog

If business has felt harder recently, like the effort you're putting in isn't quite producing what it should, this episode is worth your time.

Something has genuinely shifted in the business landscape over the last couple of years. Buyer behaviour is different, trust takes longer to build, and the strategies that were working reliably not so long ago were designed for conditions that have since changed significantly. And yet most of the advice circulating right now is sending business owners in completely the wrong direction, towards more output, more pivoting, more of everything except the one thing that actually makes a difference.

In this episode I talk honestly about what has actually changed and why that's not a personal failure, the difference between adaptation and reinvention and why that distinction matters so much right now, the internal layer underneath the strategy that most business content never touches, and something from my own decade-long journey of searching for the answer in every external place before realising it had been inside me the whole time.

This isn't a doom and gloom conversation. It's an honest one. And I think if you've been sitting with that quiet feeling that it shouldn't feel this hard, it's going to land.

Links mentioned in this episode:

Register for the upcoming live webinar — Get Out Of Your Own Way: https://www.lucyshrimpton.com/webinar

Join the e-School waitlist and be first to know when doors open: https://www.lucyshrimpton.com/membership

Read the accompanying article: https://www.lucyshrimpton.com/podblog

In this episode, I’m joined by Alenna Trusik, an attorney turned coach whose story is both powerful and deeply human.

We explore what happens when high achievement, resilience and responsibility are built on survival mode. Alenna shares her journey from building a successful law practice as a single mother, through burnout, health collapse and identity loss, to ultimately reclaiming herself and her life.

This conversation goes beyond business and success. It looks at the cost of constantly striving, the weight of perfectionism and the moment when your body forces you to listen.

We talk about scaling back, making difficult decisions, and what it really means to honour where you are while still moving forward. Alenna also shares how her lived experience now shapes the work she does with women who feel exhausted, disconnected or unsure of what comes next.

If you’ve ever felt like you’ve built something that no longer fits, or you’re carrying more than you can sustain, this episode will resonate deeply.

Discover what’s capping your income and subsequently your impact. Take my free income ceiling audit here: https://link.lucyshrimpton.com/qr/H47HnSBtn0Rv

Connect with Alenna Trusik

IG - @the_woman_reclaimed FB - The Women Reclaimed