Is your content actually helping buyers trust you, or is it making your message harder to understand? In this episode of Mic Check Podcast, Casey talks with Katie Zeppieri from The Mic Drop Agency about why companies need clear positioning before they create more content. Katie shares how PR, marketing, founder-led video, customer stories, and simple messaging can help brands communicate trust before a buyer ever reaches out.

What happens when sales teams walk into buyer conversations without a clear plan? In this episode of Mic Check Podcast, Casey talks with Jonny Holston of Bridge Selling about the hidden cost of "slot machine selling," why simple sales systems often outperform complicated ones, and how businesses can build stronger trust before a buyer ever gets on a call. Jonny shares practical insight on sales strategy, standards, skills, and one simple way teams can become more credible this week.

Ever wondered what kind of help you can get for your podcast? Casey Combest of Blue Sky Podcating breaks down the 4 different kinds of services you can utilize for your podcast.

Podcasting is a great way to connect with your audience and potential customers. But how do we turn the work of putting a podcast together into revenue? Here are 5 ways you can make that happen.

And if you need any help building out your podcast, give us a shout at https://www.blueskypodcasting.com/contact

One of the first things people think about when planning a podcast is who they would have on as guests. Making that list of potential people can be intimidating, and you can only have your mom's brother's uncle's cousin on so many times. That's why Kaciny Emile, part the Blue Sky Podcasting Team, is here to share her best tips to finding amazing guests for your podcast.

Sometimes, it's hard to imagine how a podcast can affect your business positively. Is it really worth the energy, time, and money to invest in podcasting? Will you even see the return on investment? Craig Robertson of Robertson and Easterling jumps on the podcast to share his perspective as a business owner who took the leap to partner with us. Tune in to hear his story!

It's always great to be able to record in person. But what do you do when you can't? We've got a few tips and tricks to help close the gap when you're recording a guest from a distance.

Over the past few years, we've gotten really used to using Zoom with our families, at our jobs, and so many other parts of our lives. But have you considered how you can use Zoom as a tool for podcasting? If not, let us walk you through how you can not just use it, but optimize it for your podcast.