This episode brings a different kind of guest to Beyond the Bulldog. We sit down with Nadine and Walter the Bulldog, the official Mack Trucks mascot, to talk about how a skateboarding bulldog went from weekend workouts to a movie role, then into the Mack family as a fan-favorite part of the show experience.

Nadine shares her lifelong love for bulldogs and the unique personality that makes them feel like “little people.” She explains how Walter and his sidekick Milo learned to skateboard, how they even took it to the snow on a snowskate, and how social media eventually led to a film opportunity. Not long after that, Mack reached out and Walter became part of major events and trade shows, where he has become a magnet for photos, smiles, and a sense of connection to the Bulldog brand.

Nadine (and Walter) discuss:

-How Walter and Milo learned to skateboard, why the right board matters, and how their personalities show up in how they ride

-Walter’s path from snowskating videos to a movie role, and how that unexpected momentum opened doors

-How Mack found Walter, why his calm temperament matters in crowded shows, and how he helps create memorable booth experiences

-The Mack family feeling at events, including stories from travel and the way Walter sparks pride and nostalgia for people who grew up around Mack trucks

This episode is a reminder that brand is not only about products and specs. It is also about emotion, community, and the moments that people carry with them long after the show ends. What’s next?

Tune in weekly for new episodes!

Visit the Mack Shop to use your discount code:

https://mackshop.com/

Book a virtual truck tour!

https://www.macktrucks.com/live-tour/

We sit down with Grant Aschenbeck, salesman with Bruckner’s Truck and Equipment in Odessa, Texas, to talk about two sides of the same coin: how owner operators can grow their business through relationships and consistency, and how to show up prepared when it is time to buy a truck.

Grant shares how he went from coaching football with no trucking background to becoming a top-performing salesman, earning recognition through Mack’s Bulldog Club trip and winning the Walk the Bulldog sales competition. Along the way, he breaks down what actually creates success in sales, why referrals are underused, and how the best dealership experiences start long before the customer ever walks in the door. Grant discusses:

-Building new business as an owner operator, including trust, doing what you promise, and having the courage to ask for referrals

-How to get started when you have no network, including building a list, cold calling, knocking on doors, and staying consistent with the basics

-How to prepare for a dealership experience, including financing first, understanding your application, and being proactive about lead times and upfitting

-What modern dealers provide beyond the sale, including parts, service, uptime support, maintenance contracts, remote updates, and new safety tech like Mack Protect on Mack Medium Duty Trucks

If you are trying to land your next customer or buy your next truck, this episode is a practical guide to doing both with a plan and a purpose. What’s next?

Tune in weekly for new episodes!

Visit the Mack Shop to use your discount code:

https://mackshop.com/

Book a virtual truck tour!

https://www.macktrucks.com/live-tour/