With LinkedIn, short-form video, newsletters, Substack and AI all competing for our attention, is there still a place for podcasting in your personal brand strategy?

In this episode of Beyond the Bio, Sophie is joined by Rachel from the Moja team to look at what’s happening in podcasting right now and why it can still be a powerful way to build your visibility, credibility and relationships. They discuss the rise of video podcasts, changing listening habits, the importance of clips and repurposed content and why download numbers aren’t always the best measure of whether your podcast is working. They also explore who should start a podcast, the mistakes that can make a new show difficult to sustain and what you need to think about before hitting record.

If you’ve been wondering whether to start a podcast, revive an old one or make more of the one you already have, this episode will help you decide what makes sense for your personal brand.

In this episode, you’ll hear:

- Why podcasting is still relevant in 2026

- What a podcast can do for your personal brand

- The podcasting trends worth paying attention to

- How clips and repurposed content are changing podcast strategy

- Why downloads aren’t the only measure of success

- The biggest mistakes people make when starting a podcast

- Who should, and shouldn’t, launch their own show

Connect with Rachel

LinkedIn: https://www.linkedin.com/in/rachelwoodpodcast/

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

What makes someone remember your business when there are dozens of others offering something similar?

In this episode of Beyond the Bio, Sophie is joined by Jillian Ivey, founder of Jilletante Creative and a content strategist, writer and editor who helps professional service providers use storytelling to stand out in crowded markets.

Jillian believes businesses should focus more on telling than selling. Rather than relying on polished sales messages and strategy decks, she helps people uncover the stories, experiences and points of view that make them distinctive and use them to build trust with the right audience.

Sophie and Jillian also explore what happens when businesses rely too heavily on AI-generated content. With more people using the same tools to create content, they discuss why so much of it is beginning to sound the same and whether a recognisable human voice is becoming an even bigger competitive advantage.

In this episode, we cover:

• What “telling, not selling” looks like in practice
• Using storytelling to differentiate yourself in a crowded market
• How much of yourself to share when building a personal brand
• How to use AI without losing your own voice
• The common mistakes businesses make with storytelling
• How to make your content more memorable and recognisably yours

Connect with Jill

Website: jilletante.com

Email: hello@jilletante.com

LinkedIn: https://www.linkedin.com/in/jillianivey/

And Beyond the Bio listeners can book a story audit on Jill's website for $50 off! Just use the code SOPHIE.

If you are interested in helping pilot Jill's updated story intensive course, reach out via email,

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

Building an audience is one thing. Turning that attention into credibility, opportunities and business is another.

In this episode of Beyond the Bio, Sophie is joined by Adam Smith, Co-Founder of A-Game, entrepreneur and transformational coach, to explore how content and thought leadership can help you become known for what you do.

Adam has built an audience of more than 50,000 across LinkedIn, TikTok and Instagram. His approach to sharing his expertise online has helped him work with Premier League athletes and organisations including Amazon and Dell, win multiple awards and build a strong personal brand.

Sophie and Adam discuss what separates thought leadership from simply posting content, why having a clear point of view matters and how to turn online visibility into real-world credibility and opportunities.

In this episode, you'll hear:

• How content can create opportunities beyond social media
• The difference between posting regularly and building thought leadership
• How to decide what expertise and experiences are worth sharing
• The role of awards and third-party recognition in building credibility
• What founders often get wrong when building their personal brand
• Where to start if you have expertise but very little profile

Connect with Adam

Website: agameconsultancy.com

LinkedIn: https://www.linkedin.com/in/adam-smith-high-performance-coach/

And listen to Aligned: The Unfiltered Podcast for Founders wherever you get your podcasts.

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

What does it take to build a reputation that lasts?

In a world where AI can generate endless content and everyone is competing for attention, it's easy to assume that being more visible is the answer. But as this week's guest explains, visibility without credibility rarely lasts.

This week Sophie is joined by Evan Boyer, founder and CEO of Leaders PR. After nearly 15 years advising global brands including JPMorgan Chase, EY, LG, Lowe's, Panasonic, Red Hat and Volvo Trucks, Evan has built a career helping businesses earn trust, not just attention.

Together they explore why expertise and credibility are built separately, why earned media has never been more valuable and what founders often misunderstand about building a reputation that stands the test of time.

In this episode, we cover:

• Why expertise alone doesn't automatically create credibility
• The difference between earning attention and buying visibility
• Why AI is making trusted voices even more valuable
• What successful PR looks like behind the scenes
• How relationships, consistency and patience shape long term reputation

Connect with Evan

LinkedIn: https://www.linkedin.com/in/evanboyer/

Leaders PR LinkedIn: https://www.linkedin.com/company/leaderspr/

Leaders PR Facebook: https://www.facebook.com/people/Leaders-PR/

Leaders PR Instagram: @leaders_pr

Website: www.leaderspr.com

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

This week's episode of Beyond the Bio is a bit different. With summer in full swing, Sophie has pulled together some of her favourite conversations on a theme that comes up on the show again and again: speaking. Whether you're prepping for conference season, weighing up your first panel, or wondering if speaking could actually grow your business, this compilation draws on insight from four guests who've built real careers on a stage.

In this episode, we cover:

• Framing your backstory so it lands as a story, not a CV
• The line between vulnerability and oversharing on stage
• Why a talk needs one message running through it
• Adjusting your approach for a room of 30 versus a room of 500
• The difference between speaking for a fee and speaking for opportunity
• Why introverts often make the strongest speakers
• What happens to a performer once they step off stage

Guests:

Sophie Jane Lee

LinkedIn: https://www.linkedin.com/in/sophieturton/

Book: www.beyondpalatable.com

Listen to the original episode

Sandra Garlick MBE

LinkedIn: https://www.linkedin.com/in/sandragarlick/

Instagram: https://www.instagram.com/sandragarlickmbe/

Website: https://womanwho.co.uk/about/

Listen to the original episode

Kamal Ellis-Hyman

LinkedIn: https://www.linkedin.com/in/kamalellishyman/

Website: www.aimalittlehigher.com

Listen to the original episode

Alfie Joey

LinkedIn: https://www.linkedin.com/in/alfie-speakeasyguy-joey

Listen to the original episode.

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

What does it take to become known, trusted and recommended in your industry?

In this episode of Beyond the Bio, Sophie is joined by business growth consultant, speaker and author Heather Offord to explore how visibility compounds over time and why some people seem to attract opportunities wherever they go.

Heather is the founder of Clarity Consultants, a multi award-winning growth consultancy based in Glasgow. With more than 20 years of experience in sales and marketing, she has built a reputation that extends far beyond her immediate network through speaking, events, podcast appearances, social media, professional communities and strategic relationship building.

Sophie and Heather discuss what it takes to become the person whose name gets mentioned in rooms when you're not there, the visibility strategies that have had the biggest impact on her career and the mistakes that stop many business owners from becoming known.

They also explore the launch of Heather's debut book, The Growth Compass, and how becoming an author has strengthened her profile and opened up new opportunities.

In this episode, we discuss:

• Why visibility is about more than social media
• How networking can create long-term opportunities
• The role of speaking in building credibility and influence
• Using podcast guest appearances to grow your audience
• How online communities can accelerate your profile
• The power of consistency and reputation
• Why becoming known leads to more referrals and opportunities
• The impact of writing and publishing a book

Connect with Heather

Website: https://www.clarityconsultants.ltd/

LinkedIn: https://www.linkedin.com/in/heather-offord/

Buy Heather's book The Growth Compass: https://www.amazon.co.uk/Growth-Compass-build-growth-business/dp/1918123225

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

For years, Arin Darcan focused on building businesses, not building his profile.

From running call centres to launching AI-powered follow-up systems, he was busy delivering results behind the scenes. But it wasn't until he started sharing what he knew that his reputation, opportunities and business really began to grow.

In this episode, Sophie sits down with Arin, founder of Team Follow Up AI, creator of Call Centre Mastery and co-organiser of AI Business Live, to explore the journey from operator to recognised expert.

They discuss why expertise alone isn't enough, how teaching transformed his credibility and why AI has become more than just a business tool. For Arin, it's created the time and headspace to step out from behind the business and build a personal brand that opens new doors.

If you've ever felt too busy running your business to invest in your own visibility, this episode will make you think differently.

In this episode, we cover:

• Why building a successful business isn't the same as building a personal brand
• The moment Arin realised he needed to become more visible
• Why follower numbers don't define influence
• How AI has created more time to focus on visibility
• The opportunities that came from becoming known in his industry
• What Arin wishes he'd done sooner to build his personal brand

Connect with Arin

YouTube: www.youtube.com/@arindarcan-biz

Instagram: www.instagram.com/arin_darcan/

Check out Arin's event AI Business Live: https://aibusinesslive.co.uk/tickets?ref=sophie_milliken

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

What does your personal brand look like? And does it reflect the person behind the business?

Most people think personal branding starts with LinkedIn posts or a professional photoshoot. In reality, people are making assumptions about you long before they read a word you've written.

In this episode, Sophie sits down with Moja's Creative Director, Natalie Zabrocki, as Sophie embarks on her own website rebrand. They explore how visual identity shapes perception, why great branding is about far more than colours and fonts and how to create a brand that feels authentic while positioning you for the opportunities you want.

From colour psychology and typography to websites, LinkedIn profiles and presentation decks, this is a practical conversation about creating a personal brand that reflects who you are and helps people remember you.

In this episode, we cover:

• The difference between a personal brand and a corporate brand

• The questions every designer should ask before creating a brand

• Why colour and typography influence how people perceive you

• Creating consistency across LinkedIn, your website, email signature and presentations

• The visual branding mistakes that instantly date your brand

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/