Why do some people land national press coverage again and again while others struggle to get noticed?

In this episode of Beyond the Bio, Sophie is joined by journalist turned PR expert Carol Driver to explore what it truly takes to stand out in today’s crowded media landscape.

With nearly 30 years of experience as a journalist and editor, Carol knows exactly what makes a story impossible to ignore. Now running her own successful PR business, she helps clients secure consistent coverage in major publications including Forbes, The Times, The Telegraph, Daily Mail and appearances on TV shows like This Morning.

But this conversation goes far beyond media coverage.

Sophie and Carol discuss visibility, confidence, personal branding and why so many brilliant business owners stay hidden. Carol shares what journalists are looking for in 2026, the mistakes people make when pitching themselves and why storytelling matters more than ever.

This episode is packed with practical advice for founders, experts and leaders who want to become more visible without feeling fake or overly promotional.

In this episode, we cover:

• Why journalists care about stories, not sales pitches
• The biggest mistakes people make when trying to get press coverage
• What makes someone memorable in the media
• How personal branding impacts PR opportunities
• What editors are looking for right now
• Why some business owners stay invisible despite being brilliant

Join Carol’s free Facebook community:

https://www.facebook.com/groups/howtomaketheheadlineswithcaroldriver/

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

This week on Beyond the Bio, I'm joined by Phil Witcherley, Director of Economy and Innovation at the North East Combined Authority, where he leads on economic growth, innovation, housing, culture and sport.

In this episode we explore how Phil has used LinkedIn, and specifically his now well-known Friday posts, to champion the North East, build meaningful business connections and raise the profile of the region to audiences far beyond it.

We get into the discipline behind consistent posting, how he navigates the line between regional advocacy and political neutrality, and why LinkedIn has become one of the most powerful tools for place-based visibility. Phil shares the moment he realised the posts were landing, when strangers started recognising him from his content.

If you work in the public sector or represent a region, city or cause and wonder whether showing up online is worth it, this episode makes a compelling case.

In this episode we discuss:

How Phil's Friday LinkedIn posts became a recognisable fixture

Using LinkedIn to champion a region without crossing into politics

The business connections that have come directly from consistent posting

Why public sector leaders should think about personal visibility

What it feels like when people recognise you from your content

Connect with Phil: LinkedIn: linkedin.com/in/phil-witcherley

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

This week on Beyond the Bio, I’m joined by Ben Franklin, business coach, psychic strategist and founder of Bold Intuition Co.

Ben works with leaders who want to scale their business and their identity at the same time, blending strategy with intuition to help them make better decisions and build from a place of alignment.

In this episode, we focus on how Ben has used live events like Audacious Live to amplify his brand, build authority and create deeper connections with his audience.

We get into why events are such a powerful visibility tool, how they shift perception and what most people get wrong when they try to run them.

What we cover:

• Why Ben chose to run his own events instead of relying on other platforms

• How live experiences build trust faster than content alone

• The shift that happens when you move from attendee to host

• Designing events that reflect your brand and values

• Turning one event into ongoing visibility and momentum

• How events connect into offers like Evolution and Activation Circle

• The reality behind running events that people don’t see

Connect with Ben:

Website: benfranklin.co.uk

Connect with Sophie:              

LinkedIn: www.linkedin.com/in/sophie-milliken       

Instagram: www.instagram.com/moja_sophie/             

Want to be a guest on Beyond the Bio?        

Do you have interesting ideas to share about how to raise your profile? We want to hear from you!         

Fill out the submission form here: https://www.sophiemilliken.co.uk/btb        

...         

This podcast is brought to you by Moja.          

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.             

See how your profile is currently performing: https://mym-btb.scoreapp.com/