What makes someone remember your business when there are dozens of others offering something similar?

In this episode of Beyond the Bio, Sophie is joined by Jillian Ivey, founder of Jilletante Creative and a content strategist, writer and editor who helps professional service providers use storytelling to stand out in crowded markets.

Jillian believes businesses should focus more on telling than selling. Rather than relying on polished sales messages and strategy decks, she helps people uncover the stories, experiences and points of view that make them distinctive and use them to build trust with the right audience.

Sophie and Jillian also explore what happens when businesses rely too heavily on AI-generated content. With more people using the same tools to create content, they discuss why so much of it is beginning to sound the same and whether a recognisable human voice is becoming an even bigger competitive advantage.

In this episode, we cover:

• What “telling, not selling” looks like in practice
• Using storytelling to differentiate yourself in a crowded market
• How much of yourself to share when building a personal brand
• How to use AI without losing your own voice
• The common mistakes businesses make with storytelling
• How to make your content more memorable and recognisably yours

Connect with Jill

Website: jilletante.com

Email: hello@jilletante.com

LinkedIn: https://www.linkedin.com/in/jillianivey/

And Beyond the Bio listeners can book a story audit on Jill's website for $50 off! Just use the code SOPHIE.

If you are interested in helping pilot Jill's updated story intensive course, reach out via email,

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

Building an audience is one thing. Turning that attention into credibility, opportunities and business is another.

In this episode of Beyond the Bio, Sophie is joined by Adam Smith, Co-Founder of A-Game, entrepreneur and transformational coach, to explore how content and thought leadership can help you become known for what you do.

Adam has built an audience of more than 50,000 across LinkedIn, TikTok and Instagram. His approach to sharing his expertise online has helped him work with Premier League athletes and organisations including Amazon and Dell, win multiple awards and build a strong personal brand.

Sophie and Adam discuss what separates thought leadership from simply posting content, why having a clear point of view matters and how to turn online visibility into real-world credibility and opportunities.

In this episode, you'll hear:

• How content can create opportunities beyond social media
• The difference between posting regularly and building thought leadership
• How to decide what expertise and experiences are worth sharing
• The role of awards and third-party recognition in building credibility
• What founders often get wrong when building their personal brand
• Where to start if you have expertise but very little profile

Connect with Adam

Website: agameconsultancy.com

LinkedIn: https://www.linkedin.com/in/adam-smith-high-performance-coach/

And listen to Aligned: The Unfiltered Podcast for Founders wherever you get your podcasts.

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

What does it take to build a reputation that lasts?

In a world where AI can generate endless content and everyone is competing for attention, it's easy to assume that being more visible is the answer. But as this week's guest explains, visibility without credibility rarely lasts.

This week Sophie is joined by Evan Boyer, founder and CEO of Leaders PR. After nearly 15 years advising global brands including JPMorgan Chase, EY, LG, Lowe's, Panasonic, Red Hat and Volvo Trucks, Evan has built a career helping businesses earn trust, not just attention.

Together they explore why expertise and credibility are built separately, why earned media has never been more valuable and what founders often misunderstand about building a reputation that stands the test of time.

In this episode, we cover:

• Why expertise alone doesn't automatically create credibility
• The difference between earning attention and buying visibility
• Why AI is making trusted voices even more valuable
• What successful PR looks like behind the scenes
• How relationships, consistency and patience shape long term reputation

Connect with Evan

LinkedIn: https://www.linkedin.com/in/evanboyer/

Leaders PR LinkedIn: https://www.linkedin.com/company/leaderspr/

Leaders PR Facebook: https://www.facebook.com/people/Leaders-PR/

Leaders PR Instagram: @leaders_pr

Website: www.leaderspr.com

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/