Between Two Worlds: Adilson Borges on Integrating Academia and Industry, Part 2
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Between Two Worlds: Adilson Borges on Integrating Academia and Industry, Part 2
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In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointed Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the benefits of academia and industry collaboration to mold future leaders and enhance organizational transitions. He contrasts the pace and mindset differences between sectors, urging academics to prioritize practical applications over perfection. Borges also introduces evidence-based management as a key method for academia to demonstrate its value in real-world settings. Tune in to discover how bridging this gap can elevate both academic and practical impacts.
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Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
For more information on AMS, visit https://ams-web.org/.