Better data in practice
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Unfollow podcast failed
Better data in practice
-
Narrated by:
-
By:
The quest for better quality data in market research has seen several industry-wide campaigns launched to tackle the issue. But what does better data look like in practice? And what can research firms do to boost data quality?
Liam Kay-McClean, deputy editor at Research Live, hosts a roundtable discussion with three market research professionals to talk about examples of better data in practice, what we can learn from them and some of the key issues that the industry needs to address.
Featuring:
- Liam Kay-McClean, deputy editor at Research Live
- Eileen Irvin, co-head of Ipsos in the UK’s Survey Research Methods Centre
- Jessica McCarthy, senior researcher at The Financial Times
- James Lavell, general manager at Kantar Profiles
adbl_web_anon_alc_button_suppression_t1
No reviews yet