In this solo episode of Better Your Business, Cheryl Goetz shares how she created her perfect calendar to go from feeling scattered and anxious to focused, present, and aligned. Designed for realtors juggling both business and personal demands, Cher walks listeners through a step-by-step process to build a calendar that supports intentional growth—both personally and professionally. With a focus on mindset, boundaries, and practical strategies, this episode offers a real-world framework for creating a business that fuels your life, not drains it.

In this episode you will hear:

• [00:50] Cher’s transformation from a reactionary, anxious schedule to one that brings calm, focus, and joy.
• [01:49] Why your mindset around time boundaries needs to shift before your calendar can truly work.
• [03:59] The “perfect month” planning exercise: organizing personal responsibilities, celebration prep, and time for future-you.
• [07:46] How to identify small steps that move you toward big personal goals like financial health or wellness.
• [08:49] Structuring your calendar for present business: showing up for active clients with built-in flexibility.
• [10:57] Future business planning: Cher’s Venn diagram approach to choosing marketing activities that feel good and attract aligned clients.
• [13:25] Systems-focused business development: identifying and improving backend processes (CRM, finances, client experience).
• [17:16] Weekly “Review + Preview” practice: how to reflect, follow up, and proactively plan for a smoother week.
• [25:30] Why narrowing your focus each month matters and how to adjust your calendar to better fit your energy, capacity, and priorities.

Connect with Cher:

Instagram: @chergoetz_

Join the Better Your Business Membership: https://betteryourbusiness.thinkific.com/collections

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting

Instagram: @thriveaccounting

Website: https://thriveaccounting.co

EFV Legal

Instagram: @elenafavaroviana

Website: efvlegal.ca

In this episode of Better Your Business, Cher sits down with Tory Akene — one of the world’s first AI-certified real estate agents and a business coach with Kathleen Black International. Tory shares her unconventional journey into real estate, her passion for helping agents unlock the power of AI, and how she balances entrepreneurship with motherhood. With her signature blend of authenticity and strategic insight, Tory offers a wealth of practical advice for agents looking to grow their business with systems, intention, and creativity.

In this episode you will hear:

• [01:45] Tory shares her journey from insurance claims to becoming a licensed agent during the pandemic.
• [03:40] How AI, when customized, can dramatically improve a realtor’s efficiency and output.
• [06:02] The importance of storing business information in ChatGPT to enhance performance and automation.
• [13:04] Real-world examples of using AI for custom clauses, listing relaunch strategies, and turning research into client communication.
• [16:38] The value of customizing ChatGPT to practice scripts, roleplay, and even adjust tone for different audiences.
• [20:20] How to improve ChatGPT outputs with one simple prompt: “How can you make this better?”
• [23:20] Why networking with other agents has been a powerful business growth strategy for Tory.
• [27:51] Tory opens up about the hardest season in her business which is balancing entrepreneurship with personal life changes.
• [30:47] The number one struggle she sees agents facing right now and the importance of narrowing down three core lead generation pillars.
• [34:34] Why agents shouldn’t expect business from friends and family unless they’ve intentionally nurtured those relationships.
• [38:30] Tory and Cher discuss intentional parenting while growing a business and the power of creating consistent connection routines.
• [43:40] Tory shares a current challenge finding an AI calling platform that sounds human and supports her lead outreach.
• [44:48] Her advice to women in real estate: hire a virtual assistant to help lighten the mental and operational load.
• [47:15] Shoutouts to women who’ve inspired her Stacey Prieur and Kathleen Black

Connect with Tory:

Instagram: @myrealtortory

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting

Instagram: @thriveaccounting

Website: https://thriveaccounting.co

EFV Legal

Instagram: @elenafavaroviana

Website: efvlegal.ca

In this reflective and solo episode, Cher Goetz shares powerful goal-setting strategies that go far beyond traditional metrics. Recorded just after hosting her first Better Your Business webinar, Cher walks listeners through the exact method she uses to set aligned goals based on how she wants to feel. This is a process that has helped her build a business that supports her life, not drains it. With real-life examples and a behind-the-scenes look at her personal and business planning, this episode offers Realtors a grounded, honest approach to creating goals that stick.

In this episode you will hear:

• [01:40] Cher introduces her 7-step framework for building a sustainable real estate business, starting with setting clear goals rooted in emotion and impact.
• [04:52] Learn Cher’s “delegate, delete, reframe” method to intentionally release feelings or habits that no longer serve you.
• [07:00] Cher shares her 2025 goal to feel energized, which led her to hire a trainer and work toward doing one unassisted pull-up by year-end…mission accomplished!
• [11:09] To feel more ease, Cher limited phone use with simple boundaries (e.g. no screen time before 7 a.m. or after 9 p.m.) and prioritized being present at home.
• [14:27] Her “dopamine menu” included quiet, joyful moments like reading, painting, dog walks, and sipping coffee, intentionally inserted into daily gaps.
• [18:33] She talks about auditing relationships, both personal and professional, to protect joy and surround herself with high-energy, values-aligned people.
• [26:12] She recaps her goal-setting process, encouraging listeners to identify feelings first, then actions, then schedule them creating real accountability.
• [28:02] Cher previews the full Better Your Business webinar replay, including how she sets income goals, attracts ideal clients, and builds marketing systems with ease.
• [32:04] Mindset takeaways: embrace imperfection, show up despite fear, and remember this - your imperfect effort will always outperform someone else’s inaction.
• [36:14] Encouragement to trust the process: what you put out will come back to you, especially when you lead with service, gratitude, and generosity.
• [38:35] Cher announces her new Better Your Business membership: weekly accountability calls, bite-sized lessons, and a supportive Realtor community.

Connect with Cher:

Better Your Business Webinar Replay:

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting

Instagram: @thriveaccounting

Website: https://thriveaccounting.co

EFV Legal

Instagram: @elenafavaroviana

Website: efvlegal.ca