Behind Growth Doors - with Jon Butterfield cover art

Behind Growth Doors - with Jon Butterfield

Behind Growth Doors - with Jon Butterfield

By: Jon Butterfield
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Growth Doors - a weekly podcast where we go behind the growth doors of some of the worlds most interesting and successful companies.

Hosted by serial founder and entrepreneur, Jon Butterfield, we discuss go-to-market strategies, how different companies define product-market fit, growth models and all things product-led growth.

2021 W23 Labs ltd Economics Education Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • BirdBuddy - a $6,500,000 Kickstarter Success with Franci Zidar

    BirdBuddy - a $6,500,000 Kickstarter Success with Franci Zidar
    Apr 9 2021

    On todays episode we have Franci Zidar, co-founder of BirdBuddy.

    This startup launched on Kickstarter and raised $500,000 in its first day, and $6,500,000 in total from 30,000 backers.

    We discuss how they validated their idea through finding the right audience and running commitment tests to see if they will convert, to researching lockdown trends and creating a product with huge demand.
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    40 mins
  • How Skyscanner found market fit and built their growth machine with Sam Baldwin

    How Skyscanner found market fit and built their growth machine with Sam Baldwin
    Apr 2 2021

    In this episode we speak with Sam Baldwin, an early employee (Number 9) of Skyscanner, a unicorn of the travel industry that shook up the flight comparison market.

    Sam was with the company for almost 10 years, from their early days to eventually being acquired in 2017.

    I speak to Sam about how Skyscanner went to market, defined product-market fit, their North Star Metric and how they handled their data driven approach with a unique growth model.
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    26 mins
  • Welcome, with your host Jon Butterfield

    Welcome, with your host Jon Butterfield
    Mar 8 2021

    Welcome to the Growth Doors Podcast.

    Before we launch our first episode, jump in to learn more about what to expect from the Growth Doors podcast, and your host, Jon Butterfield.
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    2 mins
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