Points of discussion:

1. Acquired

2. How we built the Cold Drinking Beer brand

3. How we refreshed Ore Dock's brand

4. How we refreshed Fernson's packaging

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

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Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How we rebranded Cowbell Brewing [Full Case Study]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Sub Brand Use Cases for Your Brewery [BBT Newsletter]

2. In-house with Rhinegeist

3. On the perils of releasing a budget brand [BBT Newsletter]

4. How we built the Cold Drinking Beer brand [Case Study]

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Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

Q1: Should a brewery consider rebranding when expanding into new markets or reaching beyond its local audience?

Q2: Is a full rebrand typically more effective, or can a strategic refresh of the existing identity be enough?

Q3: If a company has worked with the same designer for years and is thinking about a brand refresh, how can they evaluate whether that OG designer is still the right fit? And if not, how should they navigate that tricky transition?

Q4: How do you determine when a system like Left Field’s templated approach makes sense, versus something more customized and illustration-driven like NoDa’s?

Q5: You mentioned that a rebrand usually isn’t the first move when sales are declining, but your Wachusett example seems to break that rule. Why was a full rebrand the right call in their case?

Q6: A lot of the work you showed uses a clear design system or template. How do you think about that approach compared to creating more individualized packaging within the same portfolio?

Q7: When refreshing a brand, do you find it more effective to start from scratch, or to build on the existing identity and evolve what’s already there?

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How to price your beer with Bump Williams Consulting

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 9,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. How CODO refreshed MAP Brewing brand

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com

Points of discussion:

1. Acquired: Working Through Real Branding Challenges from the Front Lines of Brewery M&A

2. How we refreshed Malibu Brewing's package design

3. How we rebranded Wachusett Brewing

-

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: hello@cododesign.com

-

Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com