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Because Growth Matters

Because Growth Matters

By: Daniel Robus
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Because Growth Matters is the podcast for sales professionals, business leaders, and growth-driven teams ready to rethink how they lead, coach, and grow. Hosted by Daniel Robus, each episode explores the 1% shifts that drive extraordinary growth through conversations with sales managers, C-suite executives, and standout leaders. Follow on your favourite platform and never miss an episode.Daniel Robus Economics
Episodes
  • The Hidden Mistakes Companies Make in Customer Success with Steve Fiore
    Jan 12 2026

    In this episode of Because Growth Matters, Daniel is joined by Steve Fiore, a customer success and sales enablement leader with over 30 years of experience across enterprise sales, customer success, and leadership.


    Steve shares his journey from frontline sales into senior leadership roles and explains how his career evolved from selling products to enabling long-term customer growth.


    They explore how sales and customer success should work together in modern organisations, where accountability sits once a deal is closed, and why so many companies struggle to get customer success right.


    Steve also opens up about his personal reinvention journey, the launch of his lifestyle platform Rooted and Refined Living, and why wellbeing and personal productivity are essential for leaders navigating burnout.


    Timestamps

    00:00 Introduction to Steve Fiore

    01:03 How Steve found his way into sales leadership and customer success

    03:05 What sales enablement and customer success really mean in practice

    05:26 Where companies get customer success wrong and how to do it better

    14:22 Reinventing your lifestyle through curiosity and personal productivity

    26:16 What job hunting can teach us about sales and confidence

    31:32 The one percent habit that makes the biggest difference


    If you enjoyed this episode, make sure to subscribe so you never miss a conversation.


    Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.


    Connect with Daniel:

    LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.com


    Connect with Steve

    LinkedIn: https://www.linkedin.com/in/stevenmfiore/

    Website: https://www.rootedandrefinedliving.com/

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    34 mins
  • The Psychology Behind Hiring Top Performing Salespeople with Dr Christopher Croner
    Jan 5 2026

    Hiring the wrong salesperson can stall growth, drain morale, and cost companies thousands.


    In this episode, Daniel sits down with Dr Christopher Croner, a leading psychologist, consultant, and co author of the bestselling book Never Hire a Bad Salesperson Again.


    Chris has spent more than twenty years studying the psychology of high performing salespeople and has assessed more than 150,000 candidates worldwide.


    He breaks down the science behind the three non teachable traits that predict sales success, why traditional hiring approaches fail, and how companies can dramatically improve their sales results by changing the way they interview.


    Chris also shares the biggest hiring mistakes business owners make, particularly when hiring their first salesperson, and how to structure an onboarding process that sets new hires up for long term performance.


    If you hire, lead, or work alongside salespeople in any capacity, this episode will transform the way you think about talent selection!


    Timestamps

    00:00 Introducing Dr Christopher Croner

    01:13 The science of identifying top performing salespeople

    03:39 The core characteristics shared by the best sales professionals

    08:58 The most common hiring mistakes companies make

    14:56 The most revealing interview questions for sales candidates

    20:11 Access the Sales Drive Assessment

    20:53 What to focus on when hiring your first ever salesperson

    21:49 The essential traits every sales hire should have

    25:52 How to build a successful onboarding process

    27:50 What Chris learned from writing his book

    34:31 How AI is shaping the future of sales and hiring

    37:22 Resources Chris recommends


    If this episode helped you rethink your hiring process, make sure you follow the show so you never miss an episode!


    Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.


    Connect with Daniel:

    LinkedIn: Daniel Robus

    Website: https://www.growthmattersintl.com


    Connect with Christopher:

    LinkedIn: Christopher Croner

    Website: https://salesdrive.info/

    Sales Drive Assessment: https://salesdrive.info/drive-test/

    Email: CCroner@salesdrivetest.com

    Never Hire a Bad Salesperson Again

    Show More Show Less
    41 mins
  • Mastering the Fundamentals of Sales Leadership with David Brock
    Dec 15 2025

    The most impactful sales leaders are the ones who return to the fundamentals. In this episode, Daniel sits down with David Brock, bestselling author of Sales Manager Survival Guide and one of the most respected thinkers in the world of sales leadership.


    David brings decades of experience working with global teams and breaks down exactly why great sales management is the biggest driver of performance in any organisation.


    He shares how a lack of training and support for frontline managers has weakened leadership across the industry, why so many sales teams are overwhelmed, and how going back to core principles can radically transform results.


    David explains the real job of a sales leader and the simple habits that build strong, consistent, high performing teams.


    Timestamps

    00:00 Intro to David Brock

    01:15 Why strong sales leadership is the backbone of every organisation

    05:29 Mentors, influences, and the ideas that shaped David’s leadership philosophy

    07:17 Three attributes that define today’s most effective sales leaders

    10:02 The common mistakes sales managers make and how to avoid them

    11:23 Why leaders feel overwhelmed and how to refocus on what matters

    19:23 How the role of sales managers has shifted in today’s environment

    28:07 Why coaching is the most powerful tool a leader has

    38:37 Key takeaways to implement immediately


    If this episode helped you rethink your approach to leadership, share it with someone who would benefit from it!


    Make sure to subscribe, rate the show, and message us with your thoughts. Your feedback helps the podcast grow and reach more leaders around the world.


    Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE.


    Connect with Daniel:

    LinkedIn: Daniel RobusWebsite: https://www.growthmattersintl.com


    Connect with David

    • LinkedIn: David Brock
    • Partners In Excellence Blog: https://partnersinexcellenceblog.com
    • Email: dabrock@excellenc.com
    • Sales Manager Survival Guide (book): http://salesmanagersurvivalguide.com/
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    43 mins
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