In this episode of Beautiful Legacy, we explore one of the most recognisable symbols in modern sport - the NBA logo.

Designed in 1969 by Alan Siegel and inspired by the silhouette of Jerry West, the logo did far more than identify a basketball league. It helped transform the NBA into a global brand and basketball into a worldwide cultural phenomenon.

From its origins in an era when professional sport was learning to think like media, to its lasting influence on merchandising, fashion, television, and athlete branding, this episode uncovers how a remarkably simple graphic became one of the most enduring identity systems ever created.

In this episode of Beautiful Legacy, we look at Futura, the geometric typeface designed by Paul Renner in 1927.

Built from circles, lines, and disciplined reduction, Futura rejected ornament and historical nostalgia in favour of clarity, order, and modernity. It was not created to decorate the future - it was created to give the future a visual voice.

From European modernism to the Apollo 11 Moon landing plaque, Futura became one of the most powerful typographic symbols of progress. But its legacy did not remain in design history. It entered commerce, culture, and everyday life, shaping the visual language of brands like Volkswagen, Nike, and Supreme.

Futura’s story reveals the paradox of modern design: a typeface created to feel rational and universal became one of the most recognisable aesthetic signatures of the 20th century.

In this episode of Beautiful Legacy, we look at the Frankfurt Kitchen, designed in 1926 by Austrian architect Margarete Schütte-Lihotzky.

Created for a social housing project in Frankfurt, this small, narrow kitchen was not designed as decoration or domestic comfort in the traditional sense. It was designed as a system.

Schütte-Lihotzky studied movement, reach, storage, hygiene, workflow and time, applying the logic of industrial efficiency to the everyday act of cooking. The result was one of the first modern fitted kitchens - compact, precise and deeply functional.

But its legacy is not simple.

The Frankfurt Kitchen made domestic labour visible, measurable and worthy of design attention. At the same time, it also reveals the contradictions of efficiency: who is the system designed for, who performs the labour, and what kind of life does the system reinforce?

From fitted cabinets to modular kitchens, from ergonomic planning to user-centred design, the Frankfurt Kitchen shaped far more than domestic architecture. It introduced a way of thinking that still defines how we design homes, services, retail spaces and everyday flows.