Most therapists don’t struggle with marketing because they’re doing it wrong—they struggle because they’re exhausted. In this episode, I break down the difference between shiny marketing (the tactics that look good but burn you out) and sticky marketing (the strategies that actually build trust, referrals, and consistent caseloads).

We talk about why chasing algorithms, keywords, and trends often leads to panic posting and random visibility—and how to shift toward a relationship-based approach that works even when you’re busy. If you’ve ever felt pressured to “do more content” or worried you can’t compete with billion-dollar platforms, this episode will help you reset your strategy without adding more to your plate.

In this episode, I cover:

• Why shiny marketing plays on burnout—and how sticky marketing builds trust instead of stress
• The KPIs that actually matter for filling your caseload (and where most marketing breaks down)
• How opt-ins, simple resources, and community reduce no-shows and buyer mismatch
• Why one focused lead magnet and one ideal client beats doing “all the things” every time

If you’re tired of marketing that fizzles out as soon as your schedule fills—or you want a more predictable, values-aligned way to grow—this episode will help you build a plan that works with your energy, not against it.

For therapists who want clearer systems and less friction, this month’s Paperwork Essential Starter Kit gives you practical tools to streamline intake, documentation, and onboarding. And inside the Step It Up Membership, we go deeper into building opt-ins, content pillars, and marketing systems you can actually sustain long-term.

Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

Most practice owners head into a new year by adding more—more offers, more marketing, more hustle. In this episode, I’m asking you to do the opposite.

We’re looking at what actually worked this year, what just felt important, and what quietly drained your time without growing your practice. This is about cutting what doesn’t move the needle and doubling down on what does.

I walk you through a simple audit you can use to evaluate your services, your marketing, your schedule, and even your habits—so you don’t carry the same problems into 2026.

If you want a practice that makes money without requiring you to hold everything together, this episode will help you decide what to keep, what to cut, and what finally deserves your energy.

In this episode, I cover:

• How to use the 4 KPIs to measure what’s actually bringing in real clients
• How to identify which services and side hustles make money—and which just steal time
• How to spot client patterns that support your schedule and income goals
• How to find and manage the biggest time-wasters in your business day

 Avoid dragging your old problems into the new year! Grab January's bonus, The Paperwork Essential Starter Kit now.

Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

If you want 2026 to feel different, your systems have to change — not your personality, not your caffeine intake. In this episode, I’m walking you through the practice systems that actually save time, reduce chaos, and keep you out of that constant “I’ll fix it later” mode.

I break down what a system really is, why most private practice owners don’t realize what’s broken, and how overwhelm usually shows up right when your practice starts growing. Whether you’re brand new or already busy, this episode helps you build a foundation that can scale without burning you out.

We focus on the three core systems every practice needs from day one: how potential clients become real clients, how you communicate in a way that’s ethical and sustainable, and how money moves through your business without stress or confusion.

In this episode, I cover:

• How to design a “potential client to client” system that reduces friction and increases show-ups
• Why your communication system has to be HIPAA-compliant and fit your nervous system
• How to build a money exchange system before your first client ever walks in
• The difference between “shiny” marketing and “sticky” systems that actually convert

If your practice feels reactive, scattered, or harder than it needs to be, this episode will help you rebuild your systems so your business can support you, not drain you.

If you want ongoing CE credit, leadership support, and real-world training you can actually apply, the Step It Up Membership is where this work deepens over time.

Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.