Summary

Lucas Price and Taylor Corr dive into building effective seller onboarding programs at Quantcast, a next-generation demand-side platform (DSP). Taylor, with seven years of sales leadership experience, shares insights on developing concrete and structured onboarding processes, emphasizing the importance of clear benchmarks and real-world sales action from day one. They discuss ideal customer profiles, the significance of understanding sales cycles, and data-driven strategies to expedite rep ramp-up time. Join the conversation to learn how to set new reps on the fast track to success. Find Taylor Corr on LinkedIn for more insights.

Take Aways



• Structured Onboarding Programs: Taylor emphasizes the necessity of a specific and concrete onboarding program with clear, standardized benchmarks for new hires, which removes guesswork and facilitates a smoother ramp-up period.
• Importance of ICP and Personas: Understanding the Ideal Customer Profile and the Personas marketers target is foundational for new reps. This knowledge allows them to craft relevant messages and navigate sales conversations effectively.
• Bias to Action: Taylor advocates for a proactive approach where new reps are encouraged to engage in sales activities early on, even if it means stepping out of their comfort zone. Real-life pitches and outbound activities provide invaluable learning experiences.
• Data-Driven Benchmarks: Building benchmarks based on sales cycle data and close rates ensures that onboarding programs are not only structured but also tailored to set reps up for success from the start.
• Continuous Learning and Adaptation: An effective onboarding program evolves over time, with continuous adjustments based on collective data and rep feedback to maintain relevance and effectiveness.

Learn More: https://www.yardstick.team/

Connect with Lucas Price: linkedin.com/in/lucasprice1

Subscribe to our YouTube Channel: https://youtube.com/playlist?list=PLR0BMWoMgPMcHJ4yLLSUhbuafMmdhJTSy&si=tzQz7NFvDdT8Kj8Q

Connect with Dr. Jim: linkedin.com/in/drjimk

Full Episode: https://bit.ly/46GFN7V

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