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B2B Sales Playbook

B2B Sales Playbook

By: Lead Forensics
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In this podcast, we pick the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

Hosted on Acast. See acast.com/privacy for more information.

© 2024 B2B Sales Playbook Economics
Episodes
  • What I Wish I’d Known About Sales With Tom Happe

    What I Wish I’d Known About Sales With Tom Happe
    Jul 10 2026

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    33 mins
  • What I wish I’d Known About Sales With Owen Cole

    What I wish I’d Known About Sales With Owen Cole
    Jul 3 2026

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    39 mins
  • What I wish I'd Known About Sales With Andy Laws

    What I wish I'd Known About Sales With Andy Laws
    May 12 2026

    In this episode, Andy Laws, Sales Development Leader at Databricks and Founder of Rev Rocket, joins host Martin from Lead Forensics to challenge some of the biggest assumptions in sales development right now. From scaling the BDR function at Braze through to IPO, Andy's seen what works at speed and what quietly breaks teams when no one's paying attention. He shares the one structural mistake he sees companies making with their SDR comp plans, why the rush to replace reps with AI is backfiring for a lot of orgs, and a surprisingly simple signal most reps are completely overlooking when deciding who to reach out to.


    We also get into what Andy's professional cricket career taught him about performing under pressure, and the single piece of advice he wishes someone had given him on day one as an SDR. If you're building pipeline or leading a team that does, this one's worth your time.

    Hosted on Acast. See acast.com/privacy for more information.
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    32 mins
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