B2B Marketing Problem Solving with Mark Ankucic
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B2B Marketing Problem Solving with Mark Ankucic
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About this listen
Original thinkers are so valuable in the marketing world and that’s why, in this episode of the Content Rebels, it's been so great to peer into the mind of B2B Marketer, Mark Ankucic. In this episode Sarah and Mark discuss how marketing has evolved and where the focus really should lie.
In this episode you’ll learn:
- Why thinking about how people act in the real world is key to marketing success
- The importance of buying committees
- How to structure your marketing team for the win and reach that polished 1%
- Why B2B marketing is challenging but also, so much fun to work in
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