In this episode of B2B Marketing Methods, Terri Hoffman sits down with One Foot Over co-founders Stephen Brent May and Hami Vo Arrington for a transparent, highly relatable conversation about what B2B companies often get wrong about marketing strategy—and how to fix it. Together, they unpack the meaning behind their mantra “Clarity Before Tactics” and explore why defining goals, aligning with sales, and understanding your buyers must come before launching campaigns. You’ll also hear candid stories about client expectations, marketing trauma, Houston’s business landscape, and what happens when organizations skip discovery and jump straight into execution. This episode is a practical guide for any leader who wants to make smarter, more intentional B2B marketing decisions.

In this episode of B2B Marketing Methods, Marketing Refresh CEO Terri Hoffman sits down with Libby Olson, Partner and COO at Growl Agency, to demystify the power of CRMs, data strategy, and AI-driven personalization in modern B2B marketing.

Libby shares her journey from corporate marketing to leading tech-integrated growth strategies, unpacking how companies can streamline sales, marketing, and operations with smarter systems. Together, Terri and Libby explore how aligning people, process, and technology creates the foundation for sustainable revenue growth — and how HubSpot’s evolving AI capabilities are changing the CRM game for good.

If you’ve ever wondered how to connect your tech stack, clean your data, or get your sales team to actually use your CRM, this conversation is a must-listen.

• Why CRM adoption fails — and how to fix it
• The “data therapist” approach to uncovering systemic sales and marketing issues
• Building alignment between marketing, sales, and operations
• How clean data enables accurate AI training and automation
• What HubSpot’s AI-powered agents and workflows can really do
• Developing playbooks for repeatable sales and M&A success
• Understanding data governance and cross-team collaboration
• How leadership, marketers, and sales all benefit from CRM visibility
• The “crawl, walk, run” method for successful CRM implementation

To learn more about Libby Olson, connect with her on LinkedIn at:

https://www.linkedin.com/in/libbyolson/

Or, email her at:

libby@growlagency.com

To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/

To connect with Marketing Refresh, visit: MarketingRefresh.com

In this episode of B2B Marketing Methods, Terri Hoffman sits down with Erik Konicki and Lindsey Wendler, Managing Directors at 414 Capital, to discuss how marketing, sales, and strategy intersect when it comes to mergers and acquisitions. With decades of combined experience and more than 300 closed transactions, Erik and Lindsey share how business owners can increase company value, improve readiness, and attract the right buyers through smarter positioning and preparation.

They break down what drives value in today’s market—from strong margins and diverse customer bases to transferable operations and credible brand perception. You’ll learn why your marketing and sales systems aren’t just tools for growth, but key assets that influence how investors perceive your business.

Whether you’re years away from selling or simply want to build a more valuable company, this conversation will help you understand how to align your marketing strategy with long-term business goals—and how preparation can multiply your return when it’s time to make a move.

• How marketing and brand strategy influence company valuation
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• The most important factors buyers consider before an acquisition
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• Steps to prepare your business for a successful sale
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• Common pitfalls that reduce value—and how to avoid them
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• Why clean financials and scalable processes attract investors
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• How to build a strong deal team and trusted advisor network

To learn more about Erik Konicki, connect with him on LinkedIn at:

https://www.linkedin.com/in/konicki/

Or, email him at:

egk@414Capital.com

To learn more about Lindsey Wendler, connect with her on LinkedIn at:

https://www.linkedin.com/in/lindseywendler/

Or, email her at:

LMW@414Capital.com

To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/

To connect with Marketing Refresh, visit: MarketingRefresh.com