About the show:

AFA is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric — white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence — so agency listeners know what's actually worth buying. Learn · Launch · Scale.

Guest bio:

Sohaib Ahmad is the founder of DM Champs, a multi-channel AI sales agent built for agencies. Before DM Champs, Sohaib ran (and still runs) a six-year-old Meta-ads agency focused on paid acquisition for international hair clinics, scaling from one clinic to roughly twenty worldwide. DM Champs spun out of the internal tool built to solve the lead-follow-up bottleneck his own agency hit at scale, and is now a Netherlands-based SaaS company with seed-stage funding. He is active on the AppSumo questions board and reachable through dmchamp.com.

Key quotes:

"We've built the whole AI engine of DM Champ to be as human as possible, simply because it's built as a sales agent. And if someone knows you're talking to an AI… their guards will already be up. So we focused a lot on making it as human as possible so you could actually get good results."

Timestamps:

00:00 — Intro and what DM Champs does

00:49 — Why DM Champs has the human edge over other AppSumo chat bots

02:22 — Building the AI to bypass "AI guards up" in chat

03:24 — Why the knowledge base + human voice is the unparalleled combination

04:33 — Setup wizard walkthrough — 15 minutes per client

06:45 — Why follow-ups were pulled and rebuilt with stricter guardrails

07:55 — Sales coverage: $27 low-ticket to €50K high-ticket

09:18 — Native Google Calendar booking inside chat — no external links

10:21 — Full white-label and sub-account architecture for agencies

21:00 — The hair clinic case: $5M to $10M in one year

24:17 — Why WhatsApp beats chat widgets for follow-up

25:36 — iMessage rollout timing

27:07 — Tier 6 unlimited sub-accounts, added by community request

Resources:

FREE DM Champs Playbook

Get DM Champs Lifetime Deal

Affiliate disclosure:

AFA may earn a commission if you buy DM Champs through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.

About the show:

AFA (Automation for Agencies) is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric — white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence — so agency listeners know what's actually worth buying. Learn · Launch · Scale.

Guest bio:

Pawan Julani is the founder of Swft Connect, a digital business card and lead-capture platform launched in 2021 and now used by 10,000-plus businesses, including Deloitte, TUI, and Buro Happold. He ships weekly and builds the white-label roadmap directly from a Skool community of 300-plus reseller partners. Key quotes:

Timestamps:

00:00 — Intro

00:41 — What Swft Connect is and the white-label opening

02:26 — Why digital cards are trending up

04:57 — The email-signature lead-capture play

06:17 — Embedding Calendly inside the profile

07:44 — White-label setup walkthrough (10 to 30 minutes)

09:38 — Native CRM integrations: HubSpot, Salesforce, GoHighLevel

10:51 — Full front-end redesign and Liquid Glass theme

14:01 — The AI engine: profile builder, paper-card scanning

16:23 — Why it hands off after lead capture instead of being a CRM

20:31 — Why white-label sits at Tier 4

24:28 — The roadmap: an email-signature generator and a low-friction tool suite

Resources:

Free Swft Connect Agency Playbook

Get Swft Connect Lifetime Deal

Affiliate disclosure:

AFA may earn a commission if you buy Swft Connect through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.

About the show:

Automation for Agencies is the podcast where AppSumo founders meet agency owners. Host Drew Rattray scores every tool against the Agency Viability Score (AVS) rubric — white-label depth, multi-client management, reseller viability, integration flexibility, and roadmap confidence — so agency listeners know what's actually worth buying. Learn · Launch · Scale.

Guest bio:

Kevin Kariuki is the founder of Nexuscale, a sales outreach platform that runs email and LinkedIn campaigns from a single platform built on its own LinkedIn and SMTP infrastructure. After a strong AppSumo lifetime-deal run, Kevin's team rebuilt the platform's sending engine inhouse, owned mailboxes, sending IPs, domain purchase, and an internal warming network, and added AI agents that personalize and qualify outreach end-to-end.

Key quotes:

"It essentially allows you to do 70 or 80 percent of what you'd want to do in terms of outreach inside one platform. And that remaining 20, 30 percent, we're closing that gap in the next six months."

Timestamps:

00:05 — Intro

00:37 — What Nexuscale is and the tool-sprawl problem

01:47 — What makes it different: all channels in one platform

03:21 — Building its own SMTP infrastructure

04:16 — White-label: two paths (as-is and API build)

06:36 — Screen tour: domains, mailboxes, warming network

08:57 — LinkedIn outreach without Premium

10:42 — The first-login onboarding flow

13:53 — AI agents that personalize and qualify replies

16:29 — Roadmap: post-engagement leads, voice, cold-dial

18:36 — Team management and unlimited brands per login

19:01 — Best fit: agencies running both channels

Resources:

FREE NexusScale Playbook

Get NexusScale

Affiliate disclosure:

Automation for Agencies may earn a commission if you buy Nexuscale through our AppSumo link. Reviews are scored independently against the AVS rubric and are never adjusted based on commercial relationships.