Analytics Unveiled: Insights from Analytics Experts

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Analytics Unveiled: Insights from Analytics Experts

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Join Thomas Galluzzo, Merkle's Director of Analytics, alongside experts Jean Yves Scauri, Head of SEO at dentsu, and Zac Selby, Programmatic Lead at Dentsu, in a riveting episode of "The Future of Analytics." Explore the seismic shift to a cookieless world and unravel challenges and opportunities in paid and owned media. From reimagining audience targeting to reshaping the customer experience, discover the keys to thriving in digital marketing's new era. The trio delves into measurement metrics, unveiling tools, methodologies, and KPIs for success in a cookieless landscape. Don't miss this insightful discussion, where industry leaders share predictions and strategies for navigating the evolving world of marketing analytics.

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