In this episode of Marketing Over Chai, host Kate speaks with Colin Steele, an award-winning marketer and communications professional, about the significance of cohesive communications in the tech industry. They explore Colin's nonlinear career journey from journalism to PR, the importance of understanding audience needs, and the challenges faced in aligning communications and PR efforts. While every organization wants its corporate storytelling to be aligned correctly, the truth is crafting an maintaining integrated communication is quite challenging, especially when working with multiple channels, people and units each with its own goals. This conversation reveals some strategies and tactic that allow smooth integrated communications. They talk about the tools and technologies that can enhance communication strategies, emphasizing the need for collaboration and project management in achieving effective messaging. Colin and Kate also discuss various aspects of podcasting, marketing, and communications including the impact of AI on communications, and the significance of work-life balance in demanding roles, and offer advice for aspiring marketers. Connect with Us: 🌐 Website: https://marketingoverchai.com/ 🎧 Spotify: https://podcasters.spotify.com/pod/sh... 📸 Instagram: https://www.instagram.com/marketingoverchai/ 💼 LinkedIn: https://www.linkedin.com/in/kate-fernandes/ 🎥 TikTok: https://www.tiktok.com/@marketingoverchai?is_from_webapp=1&sender_device=pc Connect with Colin: 💼 LinkedIn: https://www.linkedin.com/in/colinsteele/ Subscribe to Marketing Over Chai on YouTube and never miss an episode: / @marketingoverchaipodcast For Collaborations or Sponsorships, Contact Us: 📧 marketingoverchai@gmail.com Keywords: Cohesive communications, PR, content marketing, audience engagement, tech industry, storytelling, project management, marketing tools, social media strategy, brand communications, podcasting, editing, data-driven marketing, personal branding, AI in communications, work-life balance, marketing advice, community involvement #podcast #marketingoverchai #PRandcommunications #marketingstrategy ________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ________________