In this episode, I give you specific strategies and a whole heap of scripts to maximise your chances of creating a positive client experience, even when the sale price ends up being less than what the owners originally wanted. We'll explain and run through the key steps:

• Coach owners through your appraisal - "If your price is out there, this marketing approach will find it."
• Prepare owners for every eventuality well before deadline day.
• When presenting offers, don't have an agenda. Explain all options to your clients: Accept the offer, negotiate, or reject it and go back to the market.
• Be on their side - back your owners up no matter what they decide to do
• If they ask for your opinion, that's a privilege. Don't take advantage.
• Avoid talking in absolutes at all costs. Eg. "This is the best offer your ever going to get."
• Instead, say "If there was a better price out there right now, I'm confident we would have found it."
• Let them think about it overnight if they want to. It's ok to let people sleep on it.
• When you get close on price, don't be afraid to strategically lower your commission.

Always remember, excellent service makes the unacceptable acceptable.

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The best way to build a real estate business with a consistent, steady flow of income is to develop your own real estate newsletter. That way you can efficiently keep in touch with a large group of people while showing them you are THE go-to real estate expert in your local area.

Agent Monday is where you find your newsletter content. We are an exclusive content library for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business. Find out more at https://www.agentmonday.com/

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We work incredibly hard to secure each of our listings. And those listings give us a golden opportunity to meet buyers and sellers in our marketplace. And yet, most salespeople completely ignore the potential long-term value of online email enquiries.

Imagine you sold 20 houses last year. On average, those 20 houses each received 40 email enquiries of some sort. That's 800 interactions. If 10% of those enquiries turn out to be from current or future sellers who end up going on the market in the next 3 years, then that's 80 potential listing leads that have been introduced to your business.

This podcast will explain how to turn those leads into database contacts and nurture them into future listing opportunities, without adding to your workload.

For scripts and templates mentioned in this pod, plus a complete written guide to this strategy, visit our website and start your 7-day free trial today:

https://www.agentmonday.com/what-to-do-with-all-those-trademe-enquiries/

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In real estate, it's the proactive, important tasks that take your business to the next level:

• Getting clear on your goals so you know what you are aiming to achieve.
• Designing a marketing plan so you don't try to re-invent the wheel every week.
• Turning that plan into a weekly activity checklist that actually generates appraisal leads.
• Mastering your listing strategy so you can convert more appraisals to sellable listings.
• Systemising Vendor management so you can turn more of your listings into sales.

Get an Agent Monday membership today to help take your real estate business to the next level.

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