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Aesthetic Pulse

Aesthetic Pulse

By: Smith and Crawford Company
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Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.Copyright 2026 Smith and Crawford Company Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Summer Momentum Series Part 3: Turning Your Membership Into Reliable Summer Revenue
    May 21 2026

    Are you ready to turn your slow summer months into the most powerful time of year to grow your med spa membership?

    In the third episode of the Summer Momentum series, Andrea and Taleesa are diving into why summer is the best time to grow your membership and breaking down how they increase the value of your practice while growing a loyal base of clients.

    Join Andrea and Taleesa as they give you practical strategies on making your membership the star of your summer marketing and how you can incentivize your team to help you grow your membership.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. Why summer is the perfect time to promote membership 9:53
    2. Big summer incentives & referral structure 16:47
    3. Train and incentivize your team to sell memberships 21:51
    4. Creative ways to grow membership in summer 26:28

    Links:

    Work with us:

    https://smithandcrawford.com/dfy




    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule



    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/

    Show More Show Less
    37 mins
  • The Summer Momentum Series Part 2: The Summer Collaborations That Drive New Clients
    May 14 2026

    What if your ‘slow’ summer season is actually the perfect time to build local partnerships that keep your esthetic practice fully booked year-round?

    In the second episode of the Summer Momentum series, Andrea and Taleesa are chatting about the importance of local partnerships and how that can lead to more community engagement, referrals, and clients.

    Listen to this episode to get tips on how you can turn the summer into a strategic growth season by building genuine, profitable local partnerships, including who to partner with and how to collaborate.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    • Why local partnerships beat virality & ads 5:48
    • Best types of businesses to partner with 9:42
    • How to actually build and nurture these partnerships 23:27

    Links:

    Work with us:

    https://smithandcrawford.com/dfy

    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite

    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/

    Show More Show Less
    32 mins
  • The Summer Momentum Series Part 1: The Marketing Checklist Smart Medspas Tackle in the Slow Season
    May 7 2026

    Are you accidentally hitting the brakes on your marketing when you should be stepping on the gas during summer?

    In today’s first part of the Summer Momentum series, Andrea and Taleesa are talking about how medspa owners can use the slow summer to strategically strengthen their business, especially marketing and systems, so that the holiday season is smoother and more profitable.

    Join both Andrea and Taleesa as they give you tips on how you can refresh and ramp up your marketing materials and transform your summer from a slowdown into a growth season.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. Using summer to refresh physical marketing materials 3:30
    2. Create a focused plan to increase Google reviews 12:06
    3. Email & SMS automations and strengthening systems 20:00


    Links:

    Work with us:

    https://smithandcrawford.com/dfy


    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule



    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/


    Show More Show Less
    37 mins
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