Aesthetic Pulse cover art

Aesthetic Pulse

Aesthetic Pulse

By: Smith and Crawford Company
Listen for free

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.Copyright 2026 Smith and Crawford Company Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Someone Just Asked ChatGPT for the Best Medspa in Town… Did It Say Your Name?
    Jul 9 2026

    What if your ideal clients could find you on ChatGPT simply by asking about their skin concerns?

    In today’s episode, Andrea and Taleesa are sharing strategies on creating SEO-driven blog posts, optimizing your Google Business and writing educational captions packed with keywords so you can turn your online presence into content ChatGPT can confidently recommend to potential clients.

    Listen to this helpful episode so you can learn how to turn ChatGPT into a free, always-on marketing channel for your medspa.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    • How ChatGPT actually finds and recommends your business 3:06
    • The core content pillars that make you show up: website, blogs, reviews, and educational posts 6:42
    • Local authority + quick-win action plan to get found on ChatGPT 17:09

    Links:

    Work with us:

    https://smithandcrawford.com/dfy

    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule

    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite

    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/

    Show More Show Less
    27 mins
  • The Mid-Year Medspa Reality Check: 50 Questions That Reveal What’s Really Happening in Your Business
    Jul 2 2026

    How are you feeling about your medspa’s growth now that the year is halfway through?

    Today, Andrea and Taleesa are giving you a midyear business check-in that will help you evaluate your medspa’s performance when it comes to things like marketing, client experience, revenue, and team alignment.

    Join both Andrea and Taleesa for this 50‑question mid‑year quiz that helps you honestly evaluate core areas of your business so you can identify where you’re leaving money on the table and which tasks you should outsource so your medspa can grow sustainably in the second half of the year.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. Marketing and visibility audit 5:14
    2. Client experience, revenue strategy, and team/leadership 10:19
    3. Systems, CEO mindset, and using your scores 24:18


    Links:

    Work with us:

    https://smithandcrawford.com/dfy




    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule



    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/


    Show More Show Less
    35 mins
  • Stop Being Boring: Creative Ways to Make Your Medspa Fun This Summer
    Jun 25 2026

    Are you wondering how you can transform your medspa’s summer from slow and stagnant into a fun, memorable experience that boosts team morale and revenue?

    In today’s episode, Andrea and Taleesa are talking about how you can turn summer into a powerful business season for your practice by infusing intentional fun into both team culture and client experience to not only boost your sales but also increase the overall enjoyment of the business for everyone.

    Listen to this episode for intentional and practical ideas for how you can make summer fun and profitable in your medspa for your clients and your team members.

    If you enjoyed this episode please share, rate and review it!

    Also mentioned in today’s episode:

    1. Fun as a business strategy & seasonal energy 2:07
    2. Team-focused summer ideas to boost morale 7:42
    3. Client experience, summer offers & marketing 12:40


    Links:

    Work with us:

    https://smithandcrawford.com/dfy




    Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule



    Estie Social Suite:

    https://smithandcrawford.com/aesthetically-social-suite



    Show transcripts: https://smithandcrawford.com/notes

    Email us: hello@smithandcrawford.com

    Join our newsletter: https://smithandcrawford.com/newsletter

    https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10

    https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08

    https://smithandcrawford.com/


    Show More Show Less
    32 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet