Live from Sacramento – Sit in on this 2026 Event & Venue Marketing Conference session as we chat with Vanessa Mancao (Tour Marketing Manager, Red Light Management), Karl Crudup (Director of Event Sales & Production, Sacramento Kings), and Jessica Eckley (Managing Partner, Crackerjack Media) in front of a live audience. In this session, titled "Beyond Venue Walls: Creative Strategies for Marketing Experiences Beyond Traditional Events" we explore how creative marketing and branding can promote activities tied to other events, plaza parties, and unique experiences beyond traditional events inside venue walls. Walk away with actionable ideas to craft fun interactions, boost awareness, maximize assets, create a larger community impact, and build deeper fan connections beyond event night. Hosted by Adventures In Venueland’s Dave Redelberger and Paul Hooper, this episode gives you a taste of this year's sold out conference at the Hyatt Regency Sacramento. If you joined us in-person, this is a great way to re-listen for notes and share this episode with a boss or colleague for them to get a taste of the EVMC experience.

Vanessa Mancao: LinkedIn
Karl Crudup: LinkedIn
Jessica Eckley: LinkedIn

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ADVENTURES IN VENUELAND

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Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Join us as we head to the Sparkling City by the Sea – Corpus Christi, and chat with Krystal Gonzalez, Director of Sales at Richard M. Borchard Regional Fairgrounds (RMB Fairgrounds). We learn all about the fairgrounds, which is home to a conference center, two exhibit halls, arena pavilion, and equestrian arena which host a wide mix of social events, expos, rodeos, concerts, and dinner events. We learn about the city, Krystal tells us about her role, and we talk about how they leverage the versatility of all their venues to sell clients and market their spaces. We talk with her about her history in the industry and how all her experience working on different sides in different departments prepared her for her current role where she handles different tasks and collaborates with coworkers to make sure they are meeting their client’s needs. Enjoy this fun, unique episode which includes some nerdy venue talk, great career advice, and interesting perspective.

Krystal Gonzalez: LinkedIn
RMB Fairgrounds: Facebook | Instagram

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ADVENTURES IN VENUELAND

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Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

BONUS EPISODE – Warm up your taste buds and meet us in the Farm to Fork Capital because the 2026 Event & Venue Marketing Conference (EVMC) is just around the corner! This bonus episode is filled with everything you need to know as you pack and prepare for this year’s conference in Sacramento, California. Hosts Paul and Dave are joined by a couple special guests which help craft this podcast KBYG — Kim Allen (EVMC President, Director of Arena Marketing at Golden 1 Center) and Brandon Darnell (Director of Marketing at Visit Sacramento). Hear about the agenda, evening events, awards, and top conference advice from each person. If you’re visiting Sacramento for the first time, learn what makes the city special, some restaurant and dish recommendations, and key landmarks to visit on your trip. Whether this is your first time attending EVMC, you’re a seasoned vet, or you’ve never been and are wondering what it’s about – we’ve got you covered!

Coming to the conference? 🎙️ Be sure to join us Thursday, June 11 at 9am in the Regency Ballroom for Beyond Venue Walls, an Adventures In Venueland LIVE session! Our hosts will moderate a special, recorded session that explores creative strategies for marketing experiences beyond traditional events. Come say hello, meet our team, and grab a free AIV sticker! We’ll see you in Sactown!

Event & Venue Marketing Conference: Instagram | Facebook | LinkedIn | X/Twitter

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ADVENTURES IN VENUELAND

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Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Ahoy Venuelanders! 🛳⚓️ Join us for a revelry at sea as we set sail with Jeff Cuellar, CEO of Sixthman, a promoter focused on “tearing down walls” by creating community-inspired festival experiences that use cruise ships as their venue. Celebrating their 25th anniversary as a company, Jeff gives us an overview of Sixthman, their approach to their experiences, and the history of the company. Learn how they bring to life the magic of passionate communities through performances, food and lodging, international destinations, and entertainment while providing a safe space for fans to be together and bond over shared passions. While music is their core business and what started it all, they have expanded to comedy, podcasting, as well as other passionate groups that led to the creation of events such as Chefs Making Waves and The Broadway Cruise. Additionally, Sixthman has had the pleasure of working with other brands that have extremely tight communities like the Savannah Bananas and Hallmark, providing an opportunity for a more intimate and curated experience for their fans. We also chat nuts and bolts with Jeff about setting up, loading in, and challenges producing a festival at sea – including things like working with naval engineers, accounting for motion and weather, and coordinating production operations. So, grab a Mai Tai and dive into this fascinating episode that gives you an inside look into a wonderfully unique side of live events on the open seas.

Jeff Cuellar: LinkedIn
Sixthman: Facebook | Instagram | TikTok

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Welcome to Messina Touring Week on Adventures In Venueland! 🎉 As we celebrate 2️⃣5️⃣ years of Messina Touring, we’ve got a couple special episodes dropping this week to give you a behind-the-scenes look at what makes them one of the top concert promoters today. — For this bonus episode which extends our Breaking In series, we talk with Rachel Powers, VP at Messina Touring Group, about artist growth from clubs to Sphere. We jump right in and talk about Rachel's role with Messina Touring, where she oversees marketing and promotional strategy for some of the biggest names in country music (Eric Church, Blake Shelton, Zac Brown Band and Ty Myers). Using the case study of Ty Myers, she tells us about his growth from a local Austin kid to playing a club tour, growing into an arena artist, and some of their strategies and challenges facing developing artists. We then chat about Zac Brown Band, in which Rachel helped with their Sphere residency. From 500 cap rooms to global stages, hear what things stay consistent, what recommendations she has for emerging artists (and those marketing them) and some great stories as we break in with this fun episode capping off our Messina Touring Week.

Rachel Powers: Email | Instagram
Messina Touring: Instagram | Facebook | LinkedIn

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

Welcome to Messina Touring Week on Adventures In Venueland! 🎉 As we celebrate 2️⃣5️⃣ years of Messina Touring, we’ve got a couple special episodes dropping this week to give you a behind-the-scenes look at what makes them one of the top concert promoters today. — To kick things off, we’re chatting with Kate Des Enfants McMahon, Executive Vice President at Messina Touring Group, who has been with the company since the beginning. One of the most influential forces in live music touring, Kate has helped shape the modern touring business across companies like Pace Concerts, SFX Touring, and Clear Channel Touring before starting Messina Touring with Louis Messina and Rome McMahon 25 years ago. We chat about the history of the company, her current role, and how their “concierge promoter” all-in services have earned them such a great reputation. We learn about her career in the industry, what she thinks makes a good venue, advice she has for women entering the industry, and some landmark moments of her career – such as being involved in one of the first country music stadium shows. Enjoy listening to this five-time Billboard Woman in Music recipient and Pollstar Impact 50 recipient as we talk shop, share stories, and discuss amazing career advice.

Kate Des Enfants McMahon: LinkedIn
Messina Touring: Instagram | Facebook | LinkedIn

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

We’re headed to the Home of the Blues, Memphis, for this episode where we chat with Crystal Carpenter, Event & Marketing Coordinator at FedExForum. In a city known for its culture, music, soul, and food, Crystal tells us all about FedExForum, which is the home for the Memphis Grizzlies (NBA) and Memphis Tigers (NCAA). We discuss her role with the building and some of the unique ways their departments are structured. She tells us about fun promotional ideas they have done with local businesses and how her role, which is nested under the Arena Operations side, focuses on being in the community, working with promoters and managing show day experience and hospitality. Crystal also tells us about being a DJ, which she has done for over 17 years, and co-founding SheDJs, which is a network of over 50 women DJs who support each other. We learn about her career journey from being an athlete to her time in radio to managing a record studio that worked on GloRilla’s debut hit album. Enjoy this fun, creative episode full of inspiration, grit and grind, and creative ideas.

Crystal Carpenter: Instagram | LinkedIn
FedExForum: Facebook | Instagram | X/Twitter

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.

We’ve had a good run at Adventures In Venueland but we’ve decided to shift focus and give the live event industry what they really want (and need) – a good night’s rest. Introducing… Snoozing In Venueland… or Adventures In Slumberland… honestly we’re too tired to decide. Having a hard time settling in for some sleep after a crazy run of show days? Enjoy 8 hours of the familiar, comforting white noise of semi trucks humming paired with the occasional background noise of backstage banter. 🚚 Take a load off, get some good rest and relaxation on us, then meet us for a walk and chalk at the venue first thing in the morning. Happy April Fools Day!

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ADVENTURES IN VENUELAND

Follow on Instagram, LinkedIn, Facebook, or X/Twitter
Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing
Dave Redelberger | Co-host & Guest Research
Megan Ebeck | Marketing, Design & Digital Advertising
Samantha Marker | Marketing, Copywriting & Publicity
Camille Faulkner | Audio Editing & Mixing

Have a suggestion for a guest or bonus episode? We'd love to hear it! Send us an email.