Guest Bio
William “Will” Blair is the manager of Best of the Wild, a pioneering explorer, conservation-minded fly-fishing guide, and destination developer whose career has been shaped by remote rivers, wild fisheries, and a deep respect for places few travelers ever reach. Through his work with Best of the Wild and Best of Kamchatka, Will has spent decades helping anglers experience some of the world’s most extraordinary wilderness destinations, from Russia’s Kamchatka Peninsula to the southern Bahamas and the Amazon Basin.
Will is best known for his long history in Kamchatka, a volcanic peninsula in Russia’s Far East where unroaded wilderness, native rainbow trout, Pacific salmon, brown bears, and active volcanoes define the landscape. After first being drawn to Kamchatka through the fly-fishing world in the 1990s, he went on to help establish and manage programs on legendary waters such as the Ozernaya and Two Yurt rivers, as well as flyout programs based from Two Yurt Lake. His approach has always combined adventure with stewardship, including catch-and-release practices, careful access, and a long-term commitment to protecting fragile wild fisheries.
Will’s work eventually expanded beyond Russia to the Jumento Cays and Ragged Island chain in the southern Bahamas, where he helped create access to one of the Caribbean’s most remote flats fisheries. In Brazil, his travels and guiding connections opened another chapter among Amazonian river systems known for species such as peacock bass, arowana, and pacu. Across every destination, Will’s work is grounded in immersion, strong local partnerships, and the belief that the world’s last wild places are worth experiencing with humility, patience, and care.
Show Summary
In this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins speaks with Will Blair about a life spent following fish into some of the most remote corners of the planet. Will shares how a childhood shaped by boats, rivers, lakes, and curiosity eventually led him from the Midwest to Alaska, and then to the far reaches of Kamchatka, where he found a wilderness fishery unlike anything he had experienced before.
The conversation explores what makes Kamchatka so unique, from its active volcanoes and vast salmon runs to its native rainbow trout, brown bears, helicopters, hot springs, and deep sense of solitude. Will explains how travel to the region has changed over the years, why misconceptions about Russia have affected demand, and what it means to guide in a place where anglers may fish rivers that have seen little or no pressure for years.
Jason and Will also talk about the realities of building adventure travel programs in wild places, including logistics, aviation, food, cultural relationships, and the importance of earning trust with local partners. Will’s stories offer a rare look at what it takes to create meaningful wilderness experiences while honoring the people, landscapes, and fisheries that make those journeys possible.
Big World Made Small guest features are invitation-only and selected based on story, experience, and fit with the show. Some guests support the show through paid production features, cross-promotion, referrals, or other partnerships. This helps keep the show free of third-party ads and interruptions while keeping the focus on real, story-driven conversations.
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