Episodes

  • SEO is out! 2026
    Jan 31 2026
    NinjaAI.comSEO is not out in 2026—but the old version of SEO (chasing keywords and blue links) basically is. What’s “in” now is search visibility across Google, AI, and everywhere people ask questions.searchengineland+2“Rank #1 and wait for traffic” as a reliable growth engine; AI overviews and zero‑click SERPs eat a huge share of clicks.themoxiedigital+1Thin informational blog spam, generic “what is X” content, and mass‑produced AI sludge with no expertise.mariahmagazine+1Purely on-page tinkering (titles, H1s, keyword density) without brand, authority, or UX behind it.surferseo+1Visibility, not just rankings: You’re optimizing to be surfaced in Google Search, Maps, YouTube, Reddit, AI overviews, and LLM answers.envisionitagency+1Entity and intent-first: Clarity of “who/what you are,” topical depth, and matching intent beats raw keywords.mariahmagazine+1Brand and trust: Branded search, mentions, reviews, and reputation are major visibility signals.surferseo+1Bot/agent readership: A meaningful chunk of “traffic” is now AI agents crawling and citing your content for humans.envisionitagency+1Organic clicks and local calls are down even when rankings look fine, because Google and ads absorb more user actions in-SERP.[youtube]​[envisionitagency]​AI summaries answer many how‑to and definition queries without sending visitors to publisher sites.themoxiedigital+1The ramp is longer: it often takes 12–18 months to see ROI, especially for new sites in competitive niches.reddit+1For someone like you doing AI + SEO + web projects, the game is shifting to:Search Everywhere Optimization: design content to win on Google, YouTube, Reddit, and AI tools simultaneously.mariahmagazine+1AEO / “AI visibility”: structure pages so LLMs can cleanly understand, summarize, and cite you (clear headings, schema, tight topical focus, strong E‑E‑A‑T signals).surferseo+1Demand capture > traffic volume: obsess over high‑intent queries (local, commercial, branded) and treat informational volume as a bonus.searchengineland+1Human authority layered on AI scale: use AI to draft and cluster, but ship content that only a real expert/operator could write.themoxiedigital+1For your 2026 stack, I’d think less “SEO agency” and more “visibility/authority engine”:Build entities: strong About, clear niche, consistent NAP, schema, and interlinked topical clusters.coalitiontechnologies+1Design for snippets and summaries: FAQs, concise answers, tables, and step lists that can be lifted into AI overviews.envisionitagency+1Push brand demand: podcasts, YouTube, guest spots, and PR that increase branded search and mentions feeding back into search and LLMs.mariahmagazine+1If you tell me what you really mean by “SEO is out!”—agency model dying, Google dependence, or keyword/content playbook—I can sketch a 2026–2027 play specifically around your Florida/local + AI projects.What actually diedWhat SEO means in 2026Why people feel “SEO is out”What is in for 2026 (actionable)If you’re building strategy right now
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    2 mins
  • Dr. Angela “The Arsonist” Mulrooney: Podcast Interview - Jason Wade × Dr. Angela Mulrooney
    Jan 31 2026

    NinjaAI.com

    Dr. Angela “The Arsonist” Mulrooney: Podcast Interview

    Podcast notes — Jason Wade × Dr. Angela Mulrooney

    Context
    Recorded conversation focused on identity architecture, AI as a productivity multiplier, and practical workflows for senior professionals navigating relevance in the AI era. Source transcript: Room recording, Nov 26, 2025

    Core thesis
    Relevance is not lost; it is mispackaged. In an AI-saturated market, identity clarity precedes visibility, messaging, and monetization. AI accelerates execution, but only after identity is correctly framed.

    Angela’s framework
    Identity → Expression → Innovation.
    First rebuild internal recognition (who you are, what you uniquely do, who benefits most). Only then scale expression (messaging, content, positioning). Innovation follows as IP, products, or advisory paths.

    Identity Architecture
    Not reinvention. Evolution. The underlying “genius” stays consistent across careers (dentistry → dance → branding → executive advisory). What changes is framing per market. Authority erodes when external markers (titles, tenure) outpace internal clarity.

    AI as force multiplier (not replacement)
    AI threatens shallow roles but amplifies senior judgment. The edge comes from pattern recognition, synthesis, and articulation—areas where experienced professionals win when properly packaged.

    Angela’s productized system
    A guided AI interview that captures past, present, future, and archetypal data without interruption. Output is a 90–100+ page living playbook (Word doc by design) covering niche of genius, buyer avatars, messaging, and execution paths. Built with multiple AI components and QA, not a single custom GPT. Designed to replace manual 1:1 strategy sessions and to be white-labeled by agencies and coaches.

    Why voice > typing
    Speaking produces richer, less-filtered data. Voice input yields 3–5× productivity gains and preserves tone. Stream-of-consciousness beats prompt engineering. Context engineering > prompt engineering.

    Workflow tactics discussed

    • Use ChatGPT as the primary hub due to accumulated context; cross-check with Claude for writing quality.

    • Save versions aggressively; context windows degrade.

    • Ask meta-questions (“why,” “how do you know”) to stress-test claims.

    • TL;DR aggressively to control verbosity.

    • External tools are optional; mastery comes from a small, reliable stack.

    Tooling perspective
    Big platforms (ChatGPT, Google, Meta) will dominate general use; specialized tools win in niches. Tool sprawl creates drag for busy operators. Choose tools that reduce friction, not novelty.

    Market insight
    The real crisis is being misunderstood and misclassified by fast-moving systems. Senior professionals are underleveraged because their identity signals are unclear to both humans and machines.

    Takeaway
    AI does not make experience obsolete. It punishes ambiguity. Those who articulate their identity with precision become easier to place, trust, and cite—by people and by machines.

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    1 hr and 8 mins
  • GPT-5 for Coding
    Jan 31 2026

    NinjaAI.com

    GPT-5 models demonstrate significantly improved instruction following. However, this advancement comes with a caveat: the model struggles with vague or conflicting instructions.

    • Key Idea: "The new GPT-5 models are significantly better at instruction following, but a side effect is that they can struggle when asked to follow vague or conflicting instructions, especially in your .cursor/rules or AGENTS.md files."
    • Actionable Advice: Ensure all instructions are clear, unambiguous, and free from contradictions to prevent unintended behavior.

    2. Optimizing Reasoning Effort

    GPT-5 inherently performs reasoning to solve problems. The effectiveness of this reasoning can be controlled to match the complexity of the task.

    • Key Idea: "GPT-5 will always perform some level of reasoning as it solves problems. To get the best results, use high reasoning effort for the most complex tasks."
    • Actionable Advice:For complex tasks, use a high reasoning effort.
    • If the model "overthink[s] simple problems," consider being more specific in your prompt or choosing a lower reasoning level (medium or low).

    3. Structuring Instructions with XML-like Syntax

    Leveraging XML-like syntax is highly recommended for providing context and structure to instructions, especially in conjunction with tools like Cursor.

    • Key Idea: "Together with Cursor, we found GPT-5 works well when using XML-like syntax to give the model more context."
    • Example: Coding guidelines can be encapsulated within tags like , with sub-categories such as and . This hierarchical structure helps the model understand and apply specific constraints or preferences (e.g., "Styling: TailwindCSS").

    4. Avoiding Overly Firm Language

    Unlike previous models where forceful language might have been necessary, GPT-5 can over-interpret and over-apply such instructions, leading to counterproductive results.

    • Key Idea: "With GPT-5, these instructions [e.g., 'Be THOROUGH,' 'Make sure you have the FULL picture'] can backfire as the model might overdo what it would naturally do."
    • Example of Backfire: The model might become "overly thorough with tool calls to gather context," even when it's not efficient or necessary.
    • Actionable Advice: Use less absolute or demanding language in prompts to allow the model to operate at its natural, optimized level of thoroughness.

    5. Incorporating Planning and Self-Reflection

    For novel application development (zero-to-one), explicitly instructing the model to engage in planning and self-reflection before execution can significantly improve output quality.

    • Key Idea: "If you’re creating zero-to-one applications, giving the model instructions to self-reflect before building can help."
    • Example Framework ():Rubric Creation: "First, spend time thinking of a rubric until you are confident." This rubric should be "5-7 categories" and "critical to get right, but do not show this to the user."
    • Internal Iteration: "Finally, use the rubric to internally think and iterate on the best possible solution to the prompt that is provided."
    • Quality Control: The model is instructed that "if your response is not hitting the top marks across all categories in the rubric, you need to start again."

    6. Controlling Agent Eagerness and Context Gathering

    GPT-5's default behavior is thorough context gathering. Prompts can be used to precisely control this eagerness, including tool usage and user interaction.

    • Key Idea: "GPT-5 by default tries to be thorough and comprehensive in its context gathering. Use prompting to be more prescriptive about how eager it should be, and whether it should parallelize discovery/tool calling."
    • Actionable Advice:Specify a "tool budget."
    • Indicate when to be more or less thorough.
    • Define when to "check in with the user."


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    6 mins
  • Briefing: The Shifting Value of Computer Science Degrees in the Age of AI
    Jan 30 2026
    15 mins
  • AI Broke SEO: A 50M Keyword Analysis Reveals the New Rules for Google and LLMs
    Jan 29 2026

    NinjaAI.com

    The world of search engine optimization is in a state of constant, rapid evolution. The rise of AI Overviews and Large Language Models (LLMs) like ChatGPT has fundamentally altered the landscape, creating a two-front war where the old rules of SEO no longer guarantee victory. Optimizing for Google's traditional search and optimizing for an LLM's knowledge base are two distinct challenges that require different strategies.

    This article distills the key takeaways from a recent data-driven keynote by Manick Bhan of Search Atlas, which analyzed a massive dataset of 50 million keywords. The following points are some of the most surprising, impactful, and actionable findings from the research, offering much-needed clarity in a complex new era of search.

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    1. Some 'Dead' SEO Tactics Are Making a Surprising Comeback

    Research based on an analysis of 15,327 websites has revealed that some supposedly "deprecated" or basic SEO fields still have a significant and measurable impact on visibility. This finding challenges long-held assumptions and proves the value of a data-first approach.

    The study unearthed several powerful correlations:

    • Image Alt Text: Using image alt text, on average, improves the number of keywords a page is ranking for by a staggering 100%—it literally doubles the keyword footprint of the page.
    • Missing H1s/H2s: If a page is missing an H1 or an H2, adding them has the biggest impact on impressions, driving an improvement of over 115%.
    • Schema Markup: Implementing schema markup improved keyword positions by an average of 20 spots.
    • Meta Keywords: The meta keywords tag, a field most SEOs have ignored for years, was shown to significantly improve the number of keywords a page ranks for.
    • Canonical Links: Beyond preventing duplicate content, adding canonical links had a significant impact on impressions. This suggests, as Bhan theorizes, that canonicals may act as a direct quality signal to search engines, going far beyond simple duplicate content prevention.

    This underscores the importance of being a "scientist" in the field of SEO—testing what actually works rather than relying solely on old assumptions. As Bhan noted in his presentation:

    Look I don't make the rules i'm just looking to see what works i'm a scientist if it works on a Tuesday for me to dance outside in the rain and I get page one rankings I'm going to do it.

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    2. The Authority Metric You Track is Probably Wrong

    A fundamental conflict in modern SEO is that "authority" is measured in fundamentally different ways by Google versus LLMs like ChatGPT. Optimizing for one requires a different focus than optimizing for the other.

    For ranking on Google, the analysis showed that topical relevance is the most dominant factor, explaining 30% of rankings alone. The next most important signal is a traffic-based metric called "Domain Power," which has a much higher correlation with rankings than classic metrics like Domain Authority (DA) or Ahrefs' Domain Rating (DR). The reason for this shift is that Google now uses "other site metrics from Chrome to validate the value of websites and the links that they're providing." The study found a massive "+ or - 50 point gap" between DR and Domain Power, revealing that many sites with high DR scores have zero actual traffic.

    In contrast, for achieving visibility within ChatGPT, the classic PageRank-style metrics are the most important signals. Metrics like DR, referring domains, and trust flow hold the most weight for being sourced by the LLM.

    The strategic takeaway is clear: to win in the new search landscape, you must understand which engine you are optimizing for. Using the correct corresponding authority metrics is essential for an effective strategy.



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    8 mins
  • AI and Fitness SEO and AEO
    Jan 29 2026
    NinjaAI.comYou can treat “SEO for fitness businesses with AI” as three connected layers: classic local SEO, AI-enhanced content and on‑site experience, and AI visibility (how gyms surface in assistants/AI overviews) mapped into a repeatable system for gyms, studios, and trainers.seoptimer+1For gyms, yoga/CrossFit/boxing studios, and trainers, focus on high‑intent local terms like “gym near me,” “personal trainer in [city],” and class‑type + neighborhood. Make sure every location and core service has its own page with clear headings, FAQs, schedule snippets, reviews, and conversion points (intro offer, free class, trial). Local SEO remains critical: complete and optimize Google Business Profile, maintain consistent NAP, encourage reviews, and build local citations so you win map‑pack queries. Technical basics still matter: fast mobile pages, clean internal links, schema markup, and crawlable sitemaps so search engines can understand your structure.ahmedia+5AI SEO platforms can now generate and optimize meta tags, headings, internal links, image alt text, and structured data at scale for gyms and wellness studios. They also analyze top competitors and search trends to continuously refine local keyword targets and content outlines without manual keyword digging. Fitness‑specific AI tools can draft class descriptions, blog posts, email sequences, and FAQ sections while you inject your expertise, stories, and local nuance before publishing. You can also pair paid ads and AI with SEO, using ad data to identify converting queries and then building organic pages around them.joinzipper+4For fitness, AI‑assisted content works best when it answers concrete member questions (e.g., “best workouts for desk workers,” “how many classes to see results”) with clear, science‑backed explanations plus your real‑world examples. Gyms seeing strong AI + SEO performance mix educational guides, transformation stories, class explainers, pricing breakdowns, and local “what to expect” content. Prompt AI writers to produce structured, skimmable sections (benefits, who it’s for, FAQs, safety notes) and then layer in your voice, policies, and photos before you ship. Track engagement (click‑through rate, dwell time, bounce, conversions) and iterate prompts and page layouts based on what keeps people reading and booking.keepme+2Answer Engine Optimization for gyms means structuring pages so assistants and AI search can lift clean answers like “Does [Brand] offer beginner‑friendly classes?” or “Is there a 6am bootcamp in [neighborhood]?” directly from your site. That usually means concise answer boxes near the top of key pages, well‑marked FAQs, and strong local cues (city, neighborhood, nearby landmarks, map embeds, and schema). Specialized AI‑first fitness agencies are already bundling local SEO, AI search optimization, and review automation so gyms show up in both Google Maps and AI‑powered local searches. Some report large traffic gains from AI platforms by combining this with ongoing content and technical refinement, not just one‑off tweaks.zenplanner+4Intake: capture each gym’s locations, class types, personas, offers, and competitors into a structured spec your AI agents can read.seoptimer+1Foundation: generate or refactor core pages (home, location, service/class, schedule, pricing, about, FAQ) with AI‑driven outlines and schema, then human‑edit.writesonic+1Local & reviews: maintain GBP and local citations, plus an AI‑assisted reviews agent to respond to and leverage member feedback for copy.seodiscovery+1Content engine: run an AI‑guided calendar for weekly blog/FAQ pieces tied to member questions, seasons (e.g., New Year, summer), and local events.market-forever+1AI‑visibility audits: periodically test “gym near me” and conversational queries in assistants/AI search, log where the brand appears, and adjust content/FAQ blocks and entities accordingly.thriveagency+1
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    4 mins
  • The AI Revolution Isn't a Bigger Brain—It's a Smarter Workflow
    Jan 29 2026

    ninjaai.com

    If you've spent any time with modern Large Language Models (LLMs) like ChatGPT, you've likely experienced a mix of awe and frustration. One moment, it's generating brilliant code or a perfect email; the next, it's confidently making up facts ("hallucinating") or getting stuck on a task that requires multiple steps. We've been conditioned to look for the next, bigger model—GPT-5, GPT-6, and beyond—as the solution to these problems.

    But while we're watching for a bigger AI brain, a quieter, more fundamental revolution is already underway. The most significant gains in AI performance are coming not from raw model power, but from a radical shift in how we ask models to work. We are moving away from asking an AI for a single, perfect answer and toward giving it a smarter, more human-like process to find that answer.

    This is the rise of "agentic workflows." This post distills three powerful takeaways about this shift, drawing from insights by AI leader Andrew Ng, a deep-dive into Saarthi, a pioneering AI Formal Verification Engineer, and OpenAI's leaked strategic roadmap.

    Smarter Process, Stronger Performance

    The core difference is between a "non-agentic" (or zero-shot) workflow and an "agentic" one. A non-agentic workflow is what most of us do today: we give the LLM a prompt and it generates an answer in one go. This, as the authors of the Saarthi paper describe it, is like asking someone to "type an essay from start to finish without ever using backspace." While LLMs are remarkably good at this, the quality has a ceiling.

    An agentic workflow, by contrast, mimics how a human actually works. It breaks a task down: outlining, researching, drafting, and revising. The AI doesn't just give a single answer; it follows a process of iterative refinement to get to a much better answer.

    The most counter-intuitive evidence of this comes from performance benchmarks. The performance lift is so significant that, as highlighted in the Saarthi paper, a less powerful model like GPT-3.5 wrapped in an agentic workflow can outperform the more powerful GPT-4 using a standard, one-shot prompt.

    This isn't just theoretical. The "Saarthi" paper, which details an AI formal verification engineer, provides a concrete example. When tasked with formally verifying a synchronous FIFO design, the results were stark:

    • Non-agentic (zero-shot) approach: Proved only 42.85% of assertions.
    • Agentic (few-shot) approach: Proved 100% of assertions.

    This is a profound insight. It means the future of AI progress isn't just about the expensive and time-consuming process of building ever-larger models. It's about designing smarter systems around them—systems that give AI the room to think, iterate, correct itself, and reason through problems. This performance leap begs the question: what does a 'smarter system' actually look like? The answer isn't a single, monolithic AI, but rather a team of them.

    From Soloist to Symphony: AI Works in Teams

    This new paradigm relies on specific design patterns that directly mimic a high-functioning human team, addressing the core weaknesses of a single LLM. There are four primary patterns emerging:

    • Reflection: An AI "coder" generates work while an AI "critic" reviews it, providing feedback for iterative improvement. This creates a built-in quality control loop.
    • Tool Use: The AI agent is given the ability to call on external, specialized tools. This could be as simple as making an API call to search the web or as complex as leveraging specialized computer vision models.
    • Planning: Before executing, the AI first breaks down a complex task into a logical sequence of smaller, manageable steps. This "Chain-of-Thought" approach prevents the model from getting lost and ensures a more structured path to a solution.



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    7 mins
  • AI and Design (Car, etc).
    Jan 28 2026

    NinjaAI.com

    AI is now embedded in almost every layer of design—from UX flows and UI layouts to branding systems and even legal‑sector product design—and it’s best treated as a force multiplier, not a replacement.dipcode+2

    • Ideation: Text‑to‑image and text‑to‑UI tools (Midjourney‑style image models, Uizard, Galileo, UX Pilot, etc.) generate moodboards, wireframes, and first‑pass UIs from prompts or existing screens.shiftlab+3

    • UX/UI execution: Tools now support text‑to‑UI, theme generation, automated component naming, token cleanup, and content filling, which removes a lot of the tedious system work.uxpilot+2

    • Copy and research: Chat-style models draft UX copy, summarize research, synthesize user feedback, and help with personas and scenarios, speeding up pre‑design work.figma+2

    • Analysis and validation: Some platforms provide predictive heatmaps, user‑flow analytics, or data‑driven suggestions on where users will focus or get stuck.interaction-design+2

    • Benefits: Huge speed gains on exploration, better access for non‑designers, easier design‑system maintenance, and faster content production.stateofaidesign+2

    • Risks: Homogenized, “AI‑looking” work, over‑reliance on default patterns, and loss of distinctive brand language if you don’t put human taste and constraints back in.forbes+2

    • Marketing & UX for law: AI tools used for legal CRMs, intake, and client portals already rely on careful UX and interface design; that’s a pattern you can study and extend for NinjaAI and UnfairLaw (e.g., intake journeys, dashboards, evidence timelines).lawmatics+3

    • Differentiation: Because many law‑firm sites will be cranked out via generic AI templates, there’s an opening to use AI for exploration while you enforce highly opinionated visual systems, typography, and interaction patterns tuned to legal trust, risk, and locality (AI‑SEO + AI‑GEO).ninjaai+3

    If you say “product UX,” “brand/visual,” or “web/landing pages for law firms,” I can sketch a concrete, AI‑assisted workflow (tools + steps) you can plug into your current stack.

    Where AI fits in design workBenefits and risksFor your specific context (AI + law + web)If you tell me your focus

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    5 mins