As brands expand across regions, platforms, and formats, the challenge isn’t just translation — it’s tuning. How do you scale content globally without flattening tone, losing cultural nuance, or breaking brand trust?

In this episode of AI: Machine-Made Marketing, we’re joined by Jason Hemingway, CMO at Phrase, to explore how AI-powered language technology is reshaping the way brands create, localize, and personalize content at scale.

Jason breaks down the shift from manual, slow, human-only workflows to intelligent automation that blends machine translation, quality scoring, and human oversight. We discuss when AI should lead, when humans must stay in the loop, and how “tuning” content — not just translating it — helps brands protect voice, accelerate go-to-market timelines, and unlock real performance gains across global audiences.

If you’re a marketing leader navigating global growth, brand consistency, and creative pressure, this conversation offers a practical roadmap for using AI where it truly adds value — and avoiding it where it doesn’t.

AI is no longer a performance enhancement — it’s the architecture.

In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic advertising will be built AI-first, content-first, and privacy-first — or not at all.

We unpack how Readpeak was designed specifically for contextual, native, and outcome-driven advertising on the open web, why legacy impression-based models are holding publishers and brands back, and how AI is already transforming creative effectiveness, media workflows, and trust in programmatic buying.

Tomas also shares real-world results from AI-generated creative testing, discusses the shift from attention to measurable outcomes, and outlines what marketers should be rethinking today if they want to stay competitive in an AI-driven landscape heading toward 2030.

If you’re navigating the future of programmatic, privacy-safe media, or AI-powered marketing strategy, this episode offers a grounded, practical look at where the industry is headed — and who’s best positioned to lead it.

AI is no longer just a tool for risk mitigation—it’s becoming a catalyst for smarter media investment, better outcomes, and real business growth.

In this episode, we’re joined by Anna Forbes, RVP for Northern Europe at DoubleVerify, to unpack how AI is transforming digital advertising from the inside out. Drawing on more than two decades in ad tech, Anna explains how automation is helping media teams reclaim hours lost to repetitive tasks, how AI-driven optimization is improving performance inside opaque environments like walled gardens and CTV, and why media quality is rapidly evolving from a hygiene factor into a competitive advantage.

From attention measurement and fraud detection to outcome-based optimization and the future of streaming TV, this conversation cuts through the hype to explore how AI is actually being used today—and what it will take to unlock its full potential tomorrow.