AI-Driven 1:1 Sales for B2C Commerce with Postscript's Adam Turner

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AI-Driven 1:1 Sales for B2C Commerce with Postscript's Adam Turner

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“ Consumer expectations have shifted over the last two years because of this thing called ChatGPT,” says Adam Turner, CEO of Postscript. “ All of a sudden, the text box that was in the SMS channel that was pretty much worthless four years ago is now one of the most important interfaces that a consumer has with a brand.” Today on The Intelligent Marketer, Turner talks with Mike & Rishabh about Postscript's journey from startup to industry leader in SMS marketing, the nuances of compliance, and the challenges of scaling a marketing platform powered by artificial intelligence. Links: ⁠⁠⁠⁠⁠Postscript ⁠⁠⁠⁠⁠Adam's LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠

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