Those scary ADA compliance emails from law firms aren't going away. But here's the thing: the
fixes are more straightforward than you think, and most of them will actually make your brand
work better for everyone. Craig opens this one admitting ADA compliance used to confuse and
frustrate him. Caitlin walks through what it actually means for your website, why roughly 10% of
your audience may not be seeing what you think they're seeing, and what you can do about it
this week.

What we cover:
● What ADA compliance for websites actually means (and why it's not just a legal
checkbox)
● Color blindness by the numbers: why up to 10% of your audience sees your brand
differently
● The vibration effect: what happens when two colors are too close in contrast and why it
causes headaches
● Fonts and accessibility: why choosing a cursive primary font could alienate a generation
that was never taught to read it
● Plugins vs. full audits: affordable quick fixes and when to invest in a deeper analysis

The One Thing: ADA compliance isn't just about avoiding lawsuits. It's best practice design.
Better contrast, more readable fonts, and cleaner visual hierarchy don't just serve the 10% with
visual differences. They make your brand stronger for 100% of the people who see it.

Craig Brooks is CEO of Clarity Creative Group. Caitlin Smith is a brand designer and strategist.
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