A Conversation with Communicators
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A Conversation with Communicators
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In this episode of How They See Us, host Denise Herd sits down with two respected journalists, Ebony Chappel and Steve “Scoop” Jefferson, for an honest conversation about the complicated, deeply connected relationship between media and public relations. Together, they unpack how news shapes public opinion, what it takes to tell stories beyond headlines, and how coverage decisions are made in today’s media climate. They also dig into what “gatekeeping” looks like, what makes a pitch stand out (or immediately fall flat), and how journalists and PR professionals can work together to open more doors for underrepresented voices.
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