This week on the Game Developer Podcast, we conclude our run of episodes recorded from the show floor of the 2026 GDC Festival of Gaming with a conversation about NetEase Games’ Marvel Rivals. The 2024 hero shooter defied the odds to become one of the most successful multiplayer games of the decade, with hundreds of thousands of players logging in each day and chatting on “the largest gaming Discord server” to date.

Publishing and Marketing Lead Yachen Bian and Executive Producer Danny Koo joined us for a stellar conversation about running a gargantuan live service game in 2026, working with Marvel to make the game’s unique character skins, and the various ways NetEase tries to support players of all backgrounds.

Learn more about Marvel Rivals: https://www.marvelrivals.com/

Learn more about NetEase Games: https://www.neteasegames.com/

Game Developer and GDC Festival of Gaming are sibling organizations under Informa Festivals.

- - - The Game Developer podcast is a bi-weekly podcast chronicling game development triumphs, catastrophes, and everything in-between, as devs from all sides of the industry share lessons and strategies fellow game makers can use to hone their craft. Learn More at https://www.gamedeveloper.com Follow Game Developer for more game dev Podcasts, News, & Interviews Bluesky: https://www.gamedeveloper.bsky.social LinkedIn: https://www.linkedin.com/company/gamedeveloperofficial Music by Mike Meehan Edited by Pierre Landriau