#7: Using Intent Marketing To Reach Customers
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#7: Using Intent Marketing To Reach Customers
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Summary
I sit down with Armin Ausejo, who you might recognize from our first podcast episode ever. He's a Global Digital Marketing Manager at Fluke Process Instruments and has been in marketing for over a decade.
In this episode, we discuss intent marketing - marketing based on a consumer's intent to purchase. Armin and I talk about approaches to cold and warm traffic as well as ideas for marketing to people at different stages of the marketing funnel. We also talk about our favorite conversion tactics and why.
For more information about Sidnee and the Digital Quarantime podcast, visit https://schaeferdigital.com
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